INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- Symphonic Digital
- Christian Jones
How can you balance brand and performance to achieve full-funnel efficacy? Our SVP of Marketing & Client Development, Christian Jones, a recent guest on the podcast “Performance Delivered”, shares some pro tips on how brands can effectively navigate the brand/performance spectrum, along with some thoughts on personalization at scale with AI and how virtual goods can deliver IRL value for brands.
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 19 effective strategies to test and choose the right product name?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 14 innovative social commerce ideas to boost reach, exposure and sales?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 14 tips to help businesses address missteps and mishaps?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 12 leaders’ tips for dealing with a customer who’s unhappy, but in the wrong?
- Hawthorne Advertising
- Christian Jones
As digital marketers continue to look for ways to maximize ROI, programmatic buying - and its expanding ecosystem - remains a frontrunner in driving value.
- Hawthorne Advertising
- Anik Joshi
How to build and execute a marketing plan that addresses the consumer adoption curve - effectively taking a product from the early introduction phase through to mass market adoption, aka, “Crossing the Chasm”.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 11 tips for building and maintaining high employee morale?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s a favorite personal and business ‘growth hack’ of one of the 12 industry leaders?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 17 key components of crisis-resistant enterprises?
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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