INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 13 smart strategies to score more email list subscribers?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 16 ways to better manage your energy as a leader?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 8 leaders’ tips for establishing effective SOPs for virtual assistants?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 14 effective ways for business leaders to better manage reputational risk?
- Hawthorne Advertising
- Jessica Hawthorne-Castro
Lead generation is the lifeblood of any business and marketing strategy. Check out some pro tips to create a solid and sustainable pipeline of prospects that convert.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 9 strategies to help new business owners manage and allocate resources?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 13 mistakes employers make that lead to employee burnout?
- Forbes
- Jessica Hawthorne-Castro
Question: What is one of the 15 challenges agencies are preparing to meet in 2023?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 15 tips for helping a team member set (and achieve) professional growth goals?
- Forbes
- Jessica Hawthorne-Castro
Question: What is one thing leaders can do to identify the best tech for their agency’s needs?
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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