INDUSTRY INSIGHTS

Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.

This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.

Question: What’s one of the 17 burned-out marketing clichés and strategies to avoid?

Question: What’s one of the 7 ways leaders may unconsciously have a negative effect on their teams?

Question: What is one of the 15 top tips for creating platform- and creator-first campaign strategies?

Question: What’s one of the must-have traits to watch for in potential leaders (and how to cultivate them)?

Question: What is one of the 11 must-attend conferences for industry pros?

Question: What’s one of the 13 pro tips for delivering an engaging virtual presentation?

Question: What’s one of the 13 good reasons for business leaders to focus on continuous innovation?

Question: What’s one of the 11 effective ways to communicate your product’s true value?

Question: What’s one of the 9 effective ways to ensure you’re recruiting a diverse talent pool?

Question: What’s one of the 13 effective strategies to combat Zoom fatigue in remote teams?

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