INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- Forbes
- Jessica Hawthorne-Castro
Question: What is one of the 16 best practices for managing a company website?
- MarTech Series
- Karla Crawford Kerr
Challenging macroeconomic times bring opportunities. Indeed, now is the best time to invest in your marketing efforts to deliver immediate and long-term competitive advantages. Our VP of Marketing Karla Crawford Kerr, has insights to help you make right decisions. Read the full article on MarTech Series.
- PR Newswire
- Hawthorne
Hawthorne's innovative work received honors from prestigious awards programs in 2022, including the Hermes Creative Awards, Vega Digital Awards, Telly Awards, dotCOMM Awards and more.
- Forbes
- Jessica Hawthorne-Castro
Question: What is one of the 10 alternative social platforms brands can leverage for marketing?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 15 strategies for tactfully delivering bad news?
- Street Fight
- Christian Jones
Marketers have been challenged over the past few years when it comes to creating annual marketing and media strategies, adapting to a changing media landscape and quickly addressing new consumer buying habits. Our SVP of Marketing & Client Development, Christian Jones, has some pro tips to keep top of mind whenever you undertake planning. Read the full article on Street Fight.
- Forbes
- Jessica Hawthorne-Castro
Question: What is one of the 15 creative ways marketers can use AI to build connections with consumers?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 15 ways to keep up workplace cheer after the holiday season ends?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 13 important actions to take when crafting your data breach strategy?
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
Drop us a note to explore how
You can future proof your
brand and business
