INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 16 must-read books for small-business owners?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 15 tips for leveraging seasonal e-commerce products?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 11 tasks AI automation can help agencies with but will never take over?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 5 business lessons to learn from high-profile corporate failures?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the ways 14 agencies are helping clients gain an edge this holiday season?
- Hawthorne Advertising
- Christian Jones
How to avoid self-serve programmatic pitfalls and ensure campaign performance when you need it most.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 8 keys to successfully onboard new team members?
- MarTech Series
- Karla Crawford Kerr
"When you’re around people who are positive and forward thinking, you benefit from inspiration and fresh perspectives."
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 18 best practices for peer-to-peer marketing?
- Forbes
- Jessica Hawthorne-Castro
Now that forward-thinking marketers are experimenting with generative artificial intelligence (AI) tools and applications, such as machine learning, it’s a great time to explore how AI could be used to leverage cognitive bias psychology. Our CEO Jessica Hawthorne-Castro provides insights on how to harness this technology.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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