INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 13 must-have traits of a successful entrepreneur?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 12 big ways B2G marketing differs from B2B and B2C?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 7 essential tasks for SMBs to close out Q1?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 5 leaders’ strategies for staying on top of market and economic trends?
- Hawthorne Advertising
- Christian Jones
Executing full-funnel strategies to win market share in the home services category
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the sixteen ways to boost retail customer loyalty?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 8 leaders' insights about what to do when your business gets ‘stuck’?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 11 leaders' tested tips for handling tense situations?
- Hawthorne Advertising
- Christian Jones
Predictive analytics is the backbone of modern data-driven decision making in marketing. Here are tips on getting started and scaling up to empower your campaigns.
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the sixteen ways designers using AI can retain a sense of pride in their work?
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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