INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- Forbes
- Jessica Hawthorne-Castro
What will the advertising landscape bring in 2024? Our CEO Jessica Hawthorne-Castro predicts we'll see more opportunity in streaming services, increased use of new technologies for advertising like AR and VR, enhanced personalization through AI and more. Read seven of her predictions and how advertisers can prepare in her article “7 advertising predictions for 2024” at Forbes.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 14 proven ways to end conflicts between top-performing team members?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 10 great website builders for businesses on a shoestring budget?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 8 leaders’ strategies to create a brand story that engages young customers?
- MarTech Series
- Jessica Hawthorne-Castro
If you're not integrating predictive modeling into your media planning and measurement, your campaigns may be lacking.
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 14 ways to create unique marketing and ad campaigns with AI?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 8 leaders’ strategies and success stories related to personalized marketing?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 8 signs of a boss having leadership issues?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 10 important things leaders need to know about managing Gen Z workers?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 8 key elements of successful team-building activities?
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
Drop us a note to explore how
You can future proof your
brand and business
