INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 9 common mistakes job applicants make?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 15 things marketers need to know about programmatic ads and the death of cookies?
- NxtGen Nexus
- Jessica Hawthorne-Castro
Follow the remarkable path of Hawthorne Advertising’s CEO Jessica Hawthorne-Castro who has led the next generation of her family’s advertising agency.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 11 ′spring cleaning′ tips for revitalizing your business?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 14 tested employee retention strategies for today’s workplace?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 13 must-have traits of a successful entrepreneur?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 12 big ways B2G marketing differs from B2B and B2C?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 7 essential tasks for SMBs to close out Q1?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 5 leaders’ strategies for staying on top of market and economic trends?
- Hawthorne Advertising
- Christian Jones
Executing full-funnel strategies to win market share in the home services category
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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