INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- The Business Journals
- Jessica Hawthorne
Starting your own business is an exciting journey, but financial missteps can derail your success. Jessica Hawthorne provides her advice to help you navigate the financial challenges of entrepreneurship in Business Journals Leadership Trust latest online story.
- The Business Journals
- Jessica Hawthorne
Military veterans possess unique qualities that enhance team dynamics and performance. In honor of National Hire a Veteran Day on July 25, Jessica Hawthorne discuss her own experience in hiring and working alongside veterans in Business Journals Leadership Trust’s latest article.
- Forbes
- Jessica Hawthorne
In the ever-changing landscape of marketing, it's crucial for Chief Marketing Officers (CMOs) to track the right metrics. Understanding and leveraging these metrics can drive growth and improve marketing effectiveness. Hawthorne Advertising’s CEO and Forbes Council Member, Jessica Hawthorne explores these essential metrics in Forbes Agency Council latest article.
- Forbes
- Jessica Hawthorne
Making the shift from being a wage earner to a successful business owner requires strategic planning and a change in mindset. Dive into Jessica Hawthorne’s essential steps to navigate this transition, from developing a solid business plan to investment for the future in Business Journals Leadership Trust latest online story.
- Forbes
- Jessica Hawthorne
Click fraud is a growing concern for digital marketing agencies. Jessica Hawthorne provides her method on combatting this issue in Forbes Agency Council latest article.
- The Business Journals
- Jessica Hawthorne
Delivering exceptional customer service goes beyond the basics. Jessica Hawthorne reveals her strategy that will strengthen your customer service and build lasting relationships in Business Journals Leadership Trust latest online story.
- The Business Journals
- Jessica Hawthorne
Navigating the challenges of a first-time management role can be daunting. Learn how Jessica Hawthorne overcomes these hurdles to prepare and succeed in your new role in Business Journals Leadership Trust latest online story.
- The Business Journals
- Jessica Hawthorne
Hiring the right talent goes beyond standard interview questions. Offbeat, yet revealing questions can uncover a candidate's creativity, problem-solving skills, and cultural fit. Jessica Hawthorne provides her go-to question for hiring managers to ask during their next interview in Business Journals Leadership Trust’s latest article “17 ‘offbeat,’ but revealing, questions for job candidates.”
- Forbes
- Jessica Hawthorne
Hawthorne Advertising’s CEO and Forbes Council Member, Jessica Hawthorne provides her strategy on building and maintaining a robust global team in Forbes Agency Council latest article, ensuring your agency thrives on the international stage.
- The Business Journals
- Jessica Hawthorne
Startups and small to medium-sized businesses (SMBs) face numerous challenges in today's competitive market. From securing funding to navigating regulatory hurdles, understanding these obstacles is crucial for success. In Business Journals Leadership Trust’s latest article, Jessica Hawthorne provides practical solutions to these challenges, helping your business thrive and grow.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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