Insights | Our Ideas to Inspire Performance Marketing | Hawthorne Advertising

Industry Insights

Ideas to Inspire

What’s next in marketing, brand building, media and tech?

At some point in your career, you’re bound to come across a new business idea that seems great from the outset, but its execution isn’t as smooth as anticipated.
Video has been consumers’ favorite method of content delivery for some time now, but marketers are always finding unique ways to utilize it in their outreach to current and prospective customers.
Like most industries, the world of retail was turned on its head when the Covid-19 pandemic struck in 2020. As the 2021 holiday season approaches, it brings with it a unique set of challenges for retailers to overcome.
Quality assurance requires many more moving parts than a team of “checkers.” True quality assurance can be achieved only when everyone in the company feels responsible for ensuring that their work is of the highest possible quality.
The Covid-19 pandemic turned many people’s focus to the importance of self-care and mental health.
Marketing and advertising budgets took a hit last year, but as consumer confidence remains strong, businesses are increasing spend, which means new client-agency relationships are being created.
It's easy to build a quarterly marketing plan that sticks too close to the status quo. However,great strategists know that a truly memorable marketing campaign involves innovation
Partnering with another business in a related vertical to collaborate on your marketing efforts is a potentially lucrative strategy that can help you gain new customers.
Two years ago, many business and organizational leaders might have confidently asserted that they would never adopt remote work arrangements.
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Resources

Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years. 

Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.

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