Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Adweek
- Jessica Hawthorne-Castro
Using speech to ask questions, get directions and give commands to smartphones and smart devices, voice search lets the searcher speak right to the device which, in turn, answers the question or fulfills the command.
- Forbes
- Jessica Hawthorne-Castro
No marketer wants to see users unsubscribe from their client’s email list, especially when it seems as if they’re all doing it at the same time.
- PR Newswire
- Hawthorne
LOS ANGELES, June 15, 2021 /PRNewswire/ -- Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, announced today that its creative work on behalf of several clients has earned 25 awards in the first half of 2021 from four different organizations.
- The Business Journals
- Jessica Hawthorne-Castro
As a busy business owner or team leader, it can be difficult to gauge employee morale.
- Forbes
- Jessica Hawthorne-Castro
Consumers turn to the internet to quickly and conveniently find the information and entertainment they want.
- The Business Journals
- Jessica Hawthorne-Castro
For many companies, the shift to remote work during the pandemic also ushered in an era of video-only interviews with prospective job candidates.
- The Business Journals
- Jessica Hawthorne-Castro
Few businesses have come through the long months that started with the Covid-19 shutdowns in March 2020 completely unscathed.
- Forbes
- Jessica Hawthorne-Castro
From books to blog posts to podcasts, there’s no shortage of career advice available out there for agency professionals.
- Streetfight Magazine
- Steve Robbins
People who aren’t familiar with how digital marketing and advertising work behind the scenes may not know it yet, but a big change is on the horizon as third-party cookies are phased out.
- The Business Journals
- Jessica Hawthorne-Castro
As a top distribution channel for both B2B and B2C marketers, email marketing has long been viewed as an effective way to reach audiences.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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