INDUSTRY INSIGHTS
Expert thinking on strategy, media, CTV, and analytics from Hawthorne's team.
This hub brings together expert perspectives on direct response advertising, media planning, creative strategy, connected TV, audience analytics, and brand-building, the disciplines that drive performance for our clients. Explore our latest thinking below.
- Forbes
- Jessica Hawthorne-Castro
How are today’s leading agencies restructuring to thrive in an AI-driven future? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From rethinking organizational structures and upskilling teams to integrating AI into everyday workflows while preserving human creativity and strategic thinking, these expert perspectives explore how agencies are evolving to deliver greater value in a rapidly changing marketing landscape.
- Inc.
- Jessica Hawthorne-Castro
How can leaders reclaim valuable time without sacrificing productivity? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From setting clear priorities and protecting focused work time to empowering teams with accountability and efficient communication, the piece highlights management habits that help leaders work smarter every week.
- Senior Executive
- Jessica Hawthorne-Castro
What does it take to build stronger brands in today's fast-changing marketing landscape? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne-Castro. From prioritizing human-centered strategies and authentic customer connections to fostering stronger collaboration and trust across teams, these expert perspectives explore why people, not just platforms, remain at the heart of successful marketing.
- Forbes
- Jessica Hawthorne-Castro
How can nonprofit leaders maximize their impact without stretching themselves too thin? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From investing in automation and data-driven tools to strengthening strategic communications and community engagement, these expert perspectives highlight marketing investments that can help nonprofit directors save time, increase efficiency and focus on advancing their mission.
- Forbes
- Jessica Hawthorne-Castro
How can organizations make a CEO transition feel seamless instead of disruptive? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From maintaining consistent brand messaging and building stakeholder trust to ensuring thoughtful communication throughout the transition, these expert perspectives highlight strategies for navigating leadership changes with confidence and continuity.
- Forbes
- Jessica Hawthorne-Castro
How can brands turn social engagement into real sales? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating discovery-driven content and building trust through authentic engagement to reducing friction at checkout and delivering seamless shopping experiences, these expert perspectives reveal how brands can meet consumers where they are and drive conversions directly through social platforms.
- Forbes
- Jessica Hawthorne-Castro
How can a new local retailer generate excitement and attract customers before opening its doors? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From leveraging local partnerships and community engagement to creating compelling social media campaigns and exclusive pre-launch experiences, these expert perspectives highlight proven strategies for building anticipation and driving early momentum.
- Best practices for integrated brand response campaigns
Learn how to build a DRTV media stack for performance. Discover strategies for DRTV media buying, tracking, and optimizing campaigns with real-time data.
- Beyond awareness: a performance framework for measuring brand response impact
Learn how to build a DRTV media stack for performance. Discover strategies for DRTV media buying, tracking, and optimizing campaigns with real-time data.
- The brand-to-performance flywheel: how brand response drives measurable revenue
Learn how brand response advertising connects awareness and performance to drive measurable revenue, conversions, and long-term growth.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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