Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- DRTV media buying: how to build a high-performance media stack
Learn how to build a DRTV media stack for performance. Discover strategies for DRTV media buying, tracking, and optimizing campaigns with real-time data.
- What is direct response TV and how to measure ROI
What is direct response TV? Learn how to measure ROI for direct response TV campaigns using key metrics, tracking methods, and attribution strategies.
- Hawthorne Advertising
- Christian Jones
In a recent interview with Authority Magazine, Christian Jones, Senior Vice President of Marketing & AI Initiatives at Hawthorne Advertising, shares insights on how AI is helping transform the way we work, collaborate and deliver results for clients. From streamlining workflows to unlocking new creative opportunities, the conversation explores how embracing emerging technology can help companies evolve while staying people-first.
- Forbes
- Jessica Hawthorne-Castro
What makes behind-the-scenes video content so effective for today’s brands? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creator-led content to more transparent brand narratives, these strategies are reshaping modern video marketing.
- Forbes
- Jessica Hawthorne-Castro
What are some of the biggest mistakes that can undermine an inbound campaign? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From misaligned messaging to poor audience targeting, these insights highlight what it really takes to build campaigns that perform.
- MarTech Series
- Jessica Hawthorne-Castro
As Jessica Hawthorne-Castro highlights in this must-read article for MarTech, performance marketing is being reshaped by rising pressure to prove value beyond ROAS alone. In today’s environment, focusing only on platform efficiency can miss the bigger picture—incremental growth, customer quality, and long-term impact.
- Forbes
- Jessica Hawthorne-Castro
Looking to build a more scalable, future-ready agency? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From strengthening operational foundations to balancing innovation with efficiency, these insights highlight what it really takes to scale successfully.
- Forbes
- Jessica Hawthorne-Castro
Looking to better connect with the next generation of consumers? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From reimagining retro trends to balancing authenticity with modern storytelling, these perspectives offer actionable strategies for agencies looking to resonate with Gen Z audiences.
- The Current
- Paul Her-Sturm, Gina Lombardo-Negron
As the 2026 upfront season takes shape, one theme is clear: accountability is no longer optional—it’s expected. This insightful piece from The Current dives into how agencies are navigating a rapidly evolving media landscape where performance, transparency, and measurable outcomes are front and center.
Proud to see Paul Her-Sturm and Gina Lombardo-Negron of Hawthorne Advertising featured in the conversation—bringing valuable perspective on what today’s marketers demand from their partners.
As the industry continues to shift toward outcome-driven strategies, their insights reinforce a bigger truth: success isn’t just about reach anymore—it’s about results.
- Inc.com
- Jessica Hawthorne-Castro
Is your technology evolving with your business or holding it back? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing scalable systems and embracing automation to aligning technology with business goals, the piece highlights how adaptability can drive long-term success.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
Drop us a note to explore how
You can future proof your
brand and business
