15 strategies for tactfully delivering bad news

Question: What’s one of the 15 strategies for tactfully delivering bad news?
Answer: ‘Focus on what you can control.’

“There is usually cause and effect for anything that needs to be improved, so focus on the things that are in your control and can be improved upon if specific feedback needs to be delivered.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 strategies for tactfully delivering bad news” at The Business Journals.

15 ways to keep up workplace cheer after the holiday season ends

Question: What’s one of the 15 ways to keep up workplace cheer after the holiday season ends?
Answer: ‘Plan events into the new year.’

“The holidays can be a reflective time, so make sure you don’t use all the good time and holiday cheer credits up during December. Plan events and things with your team members into the new year so they have something to look forward to.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 ways to keep up workplace cheer after the holiday season ends” at The Business Journals.

13 important actions when crafting your data breach strategy

Question: What’s one of the 13 important actions to take when crafting your data breach strategy?
Answer: ‘Get cyber protection insurance.’

“Make sure you have the proper cyber protection insurance. No matter how well you plan with cybersecurity, something could happen. Therefore, you need to make sure you are protected legally and with insurance.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “13 important actions when crafting your data breach strategy” at The Business Journals.

15 strategies to increase email marketing engagement

Question: What’s one of the 15 strategies to increase email marketing engagement?
Answer: ‘Email less.’

“Emailing less is a strategy so that when you do send a message that requires action, it has a better chance of being viewed and getting a response.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 strategies to increase email marketing engagement” at The Business Journals.

10 illuminating questions to ask before partnering with someone

Question: What’s one of the 10 illuminating questions to ask before partnering with someone?
Answer: ‘What will a successful outcome to our partnership look like?’

“It’s key to define expectations and agree on what a successful outcome to your partnership would look like. This way, you know you are aligned and working toward the same goal, instead of following different paths.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “10 illuminating questions to ask before partnering with someone” at The Business Journals.

Here’s what to do when customers can’t afford your offerings

Question: What’s one of the 12 things you can do when customers can’t afford your offerings?
Answer: Incorporate payment plans.

“Payment plans can be incorporated into your product sale for those who can’t afford the full upfront price, but still want to enjoy the product or service and can pay over time.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “Here’s what to do when customers can’t afford your offerings” at The Business Journals.

14 mistakes to avoid when implementing new revenue streams

Question: What’s one of the 14 mistakes to avoid when implementing new revenue streams?
Answer: Moving too quickly.

“Be cautious of running too fast and investing too heavily in new revenue streams until they are proven as safe and effective. Test and learn at a pace where you can determine success. Then, once proven, you can move quickly to invest more resources in the new venture.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “14 mistakes to avoid when implementing new revenue streams” at The Business Journals.

12 tried-and-true methods for building your perfect audience

Question: What’s one of the 12 tried-and-true methods for building your perfect audience?
Answer: Use demographic data to determine baseline success.

“Look for your key demographics in terms of age, income and geographic area and test those to determine baseline success. Then, expand into demographic areas you aspire to capture by determining the best creative and media tactics to bring them in.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “12 tried-and-true methods for building your perfect audience” at The Business Journals.

12 myths about resilience, debunked by business leaders

Question: What’s one of the 12 myths about resilience, debunked by business leaders?
Answer: You don’t have to plan ahead for potential challenges.

“Resilience is important, but just as important is planning for any challenges that may occur and navigating around them before running head-on into them.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “12 myths about resilience, debunked by business leaders” at The Business Journals.

15 ways to celebrate the end of the year (and prep for the new year)

Question: What’s one of the 15 ways to celebrate the end of the year (and prep for the new year)?
Answer: Enjoy the company of those who are important to you.

“Take time with your team, family and friends to celebrate and enjoy each other’s company in a social environment. Connect on a personal level, and bring joy back into the relationship.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 ways to celebrate the end of the year (and prep for the new year)” at The Business Journals.