Hawthorne Advertising Enters 2023 With Significant Momentum After Winning Multiple Prestigious Awards and Showcasing Agency Media Influence in 2022

The Agency’s Innovative Work Received Honors from Prestigious Awards Programs in 2022, Including the Hermes Creative Awards, Vega Digital Awards, Telly Awards, dotCOMM Awards and More

LOS ANGELES, Jan. 24, 2023 /PRNewswire/ — Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, today announced the agency entered 2023 with strong momentum after garnering recognition from multiple prestigious awards programs in 2022 for its work on behalf of clients. The agency also gained influence in the advertising industry, with agency executives providing expertise on trending industry topics ranging from Super Bowl advertisement ROI to zero-party data usage.

The Hawthorne Advertising team continues its groundbreaking work for clients in 2023, creating media strategies, analyzing data and deploying integrated campaigns that leverage multiple platforms and channels to effectively tell clients’ stories and drive growth. Hawthorne Advertising is also rebranding the agency website in 2023, aiming for a launch date in the first quarter.

“At Hawthorne, we empower brands with outstanding creative, broad media expertise and performance-focused analytics,” said Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. “We’re proud of all we accomplished in 2022 and honored by the industry recognition the agency received, but we’re just getting started. I’m incredibly excited about what 2023 has in store and am looking forward to harnessing our team’s creativity to achieve even more wins for our clients in the months ahead.”

The agency won 18 major awards for its creative work in 2022, including the following accolades:

  • Hermes Creative Awards: Platinum Awards for two TV ads in the Electronic Media /Social Media / Interactive Media category
  • Vega Awards: Canopus Winner for two digital video ads in the Video / Online Video (Single) – Advertisement category and a Centauri Winner for a digital video campaign in the Video / Online Video (Campaign) – Advertisement category
  • Telly Awards: Silver Winner for three TV commercials and a TV campaign in the Regional TV General-Household Products/Packaged Goods, Regional TV General-Miscellaneous and Regional TV Campaign-Business to Consumer categories
  • dotCOMM Awards: Platinum Winner for a digital video ad and Gold Winner for a digital video campaign and digital video ad in the Paid Media category
  • Davey Awards: Gold Winner for two ads in the General – Commercials category
  • MarCom Awards: Gold Winner for two ads in the Television (Broadcast & Cable) category
  • Viddy Awards: Platinum Winner for three ads in the Commercials | Broadcast / Non-Broadcast / Web Commercials category

In addition to leading creative development and directing campaigns that won numerous awards, Hawthorne executives distinguished themselves as industry thought leaders in 2022. Always an industry thought leader with nearly 100 articles published across a variety of platforms in 2022 alone, in a Forbes piece about Super Bowl advertisement ROI, Hawthorne-Castro advised brands to keep it light, saying, “don’t use it as an opportunity to interject opinions on global issues. Maintain messaging around how the brand is going to improve your consumer’s life.”

In a Forbes expert panel feature on TikTok, Hawthorne-Castro weighed in with advice on technique, urging brands to “try to be creative in your camera angles when capturing imagery of your brand experience so that viewers can feel as if they are the ones in the driver’s seat.”

Hawthorne SVP of Marketing and Client Development Christian Jones wrote an article for VentureBeat on what marketers are missing about zero-party data. As Jones observed, “When customers share zero-party data, it’s an invitation to personalize their experience on their terms. That’s a gift from the consumer to the brand, and it’s an opportunity for a paradigm shift to a fair value exchange model.”

Learn more about Hawthorne Advertising’s unique ability to deliver results by combining creative services with data science by visiting hawthorneadvertising.com.

About Hawthorne Advertising:

Hawthorne Advertising, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With 36 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.

Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics.

Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthorneadvertising.com and https://www.linkedin.com/company/wearehawthorne/ for more information.

MEDIA CONTACT:
Marielle Farmer
Next PR
602-432-5555
hawthornedirect@nextpr.com

10 Alternative Social Platforms Brands Can Leverage For Marketing

Question: What Is One Of The 10 Alternative Social Platforms Brands Can Leverage For Marketing?
Answer: ‘Twitch’.

“Gaming platforms such as Twitch are a good place to target specific demographics and consumers who would be interested in similar products. Reddit is also a popular platform that continues to gain momentum and is good for exploring your consumer audience and your effectiveness.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “10 Alternative Social Platforms Brands Can Leverage For Marketing” at Forbes.

15 Creative Ways Marketers Can Use AI To Build Connections With Consumers

Question: What Is One Of The 15 Creative Ways Marketers Can Use AI To Build Connections With Consumers?
Answer: ‘Targeting Audiences With Trending Topics’.

“AI can be used to connect with the audience’s habits and most “liked” content on social media to target them with specific topics and trends that are holding their attention or enticing them to swipe to learn more. However, even if you are selling directly on social media, make sure you also have the ability to sell on third parties such as Amazon, because consumers prefer a more streamlined process.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 Creative Ways Marketers Can Use AI To Build Connections With Consumers” at Forbes.

14 Challenges Brands Must Meet To See A Strong ROI On Super Bowl Ads In 2023

Question: What Is One Of The 14 Challenges Brands Must Meet To See A Strong ROI On Super Bowl Ads In 2023?
Answer: Keeping Brand Messaging Light.

“For the upcoming Super Bowl, keep brand messages light, and don’t use it as an opportunity to interject opinions on global issues. Maintain messaging around how the brand is going to improve your consumer’s life, and, of course, do it in a way that will create social media buzz and a sharable moment.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “14 Challenges Brands Must Meet To See A Strong ROI On Super Bowl Ads In 2023” at Forbes.

16 Trends Marketing Agencies Need To Prepare To Leverage In 2023

Question: What Is One Of The 16 Trends Marketing Agencies Need To Prepare To Leverage In 2023?
Answer: The Cost-Efficiency Of User-Generated Social Media Videos.

“TikTok and user-generated social media videos that organically draw in an audience or create word-of-mouth are the best bang for your buck. They can be created by coordinating with real customers or influencers who are advocates for the brand.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “16 Trends Marketing Agencies Need To Prepare To Leverage In 2023” at Forbes.

10 Challenges For Brands Seeking Global Sponsorships (And How To Overcome Them)

Question: What Is One Of The 10 Challenges For Brands Seeking Global Sponsorships (And How To Overcome Them)?
Answer: Ensuring Your Brand And Message Resonate Across Cultures.

“Ensuring brand and marketing messages resonate across different cultures can be a challenge both logistically and tactically when trying to secure global sponsorships. We’ve all seen U.S. celebrities who promote perfume or other products in foreign countries through ads that blend in. Make sure both your brand and your message can resonate across all cultures.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “10 Challenges For Brands Seeking Global Sponsorships (And How To Overcome Them)” at Forbes.

16 Keys To Pulling Off A Successful Marketing Stunt

Question: What Is One Of The 16 Keys To Pulling Off A Successful Marketing Stunt?
Answer: Take Over A Space During A Public Gathering Or Event.

“During a large public gathering or sporting event, take over a space with creative installations and imagery that makes people literally ask each other what it is being advertised. Once it’s recognized, the uniqueness ingrains it in their mind, which helps with future brand building.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “16 Keys To Pulling Off A Successful Marketing Stunt” at Forbes.

14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools

Question: What Is One Of The 14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools?
Answer: Determining Baselines For Campaign Data And Success Metrics.

“Machine learning is key in advanced marketing analytics. First, you determine baselines for data and success metrics for a campaign with data scientists and analysts. Then, when the campaign is effectively running, machine learning can help take over data sets and support core marketing plans.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools” at Forbes.

14 Ways Brands Can Win Eyeballs On TikTok With Relatable Videos

Question: What Is One Way Brands Can Win Eyeballs On TikTok With Relatable Videos?
Answer: Get Creative With First-Person-POV Camera Angles.

“TikTok viewers enjoy first-person angles and points of view in content (such as videos that allow them to go on a roller coaster without having to ride it). So try to be creative in your camera angles when capturing imagery of your brand experience so that viewers can feel as if they are the ones in the driver’s seat.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “14 Ways Brands Can Win Eyeballs On TikTok With Relatable Videos” at Forbes.

How 16 Agency Pros Find Inspiration For Creative Campaigns And Copy

Question: What Is One Way For Agency Pros To Find Inspiration For Creative Campaigns And Copy?
Answer: Find Time For Quiet Reflection Every Day.

“Inspiration can come from virtually anywhere if you find time for quietness and reflection during the day—even in a board meeting. If you’re actively and quietly listening, you can have an “aha!” moment or inspirational idea at those times, or when driving, walking or reflecting on your day.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “How 16 Agency Pros Find Inspiration For Creative Campaigns And Copy” at Forbes.