Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
Looking to boost e-commerce engagement and turn more browsers into buyers in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating seamless, data-driven customer journeys and leveraging AI-powered personalization to refining conversion funnels and building trust at every digital touchpoint, these expert perspectives break down what it really takes to drive meaningful engagement and measurable sales growth online.
- Inc.com
- Jessica Hawthorne-Castro
When strategic priorities compete but resources are limited, how do leaders decide where to focus? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From balancing short-term performance with long-term brand building to aligning teams around what truly moves the needle, these expert perspectives offer practical guidance for leading with clarity and intention.
- Forbes
- Jessica Hawthorne-Castro
How can agencies better serve clients when it comes to storytelling and experiential marketing? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From aligning story with strategy and leveraging data-driven insights to designing immersive, audience-first moments, these leaders outline practical ways agencies can elevate brand engagement and deliver measurable results.
- Inc.com
- Jessica Hawthorne-Castro
Looking for smart, budget-friendly ways to stand out in a crowded market? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From leveraging creative partnerships to maximizing authentic storytelling and community engagement, these expert tips show how brands can boost visibility without breaking the bank.
- Inc.com
- Jessica Hawthorne-Castro
Curious how founders decide between bootstrapping and venture capital? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From weighing control versus speed to aligning funding with growth ambitions and risk tolerance, these perspectives highlight how entrepreneurs can choose the right path for sustainable success.
- Forbes
- Jessica Hawthorne-Castro
Wondering how B2C brands can stay resilient and competitive amid ongoing market uncertainty in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From investing in first-party data and aligning teams around clearer decision-making to optimizing for generative search and focusing resources where they drive the most impact, these expert perspectives reveal what it really takes for consumer brands to thrive in a rapidly shifting landscape.
- Forbes
- Jessica Hawthorne-Castro
Wondering how marketers can cut through the growing noise of AI-heavy messaging in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing clear human and business value to using plainspoken, solution-focused messaging and authentic storytelling, these perspectives highlight what it really takes to stand out in an AI-saturated landscape.
- Forbes
- Jessica Hawthorne-Castro
Curious how brands are rising to meet today’s rapidly shifting audience expectations in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From evolving consumer demands to the need for greater authenticity, agility and value-driven engagement, these perspectives underscore why brands must continuously adapt to stay relevant with today’s empowered audiences.
- Inc.com
- Jessica Hawthorne-Castro
Feeling the pressure of founder burnout? This Inc. article breaks down 26 real reasons founders get burned out and how to recognize them early, including insight from Jessica Hawthorne-Castro. From decision fatigue to isolation and more, it’s a must-read for anyone building or scaling a business.
- Inc.com
- Jessica Hawthorne-Castro
Struggling to make decisions without a perfect picture? You're not alone. This Inc. article breaks down 27 practical ways leaders approach decision-making when information is incomplete, including insight from Jessica Hawthorne-Castro. From separating signal from noise to balancing intuition and data, it’s a must-read for anyone navigating uncertainty.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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