Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- MarTech Series
- Jessica Hawthorne-Castro
As Jessica Hawthorne-Castro highlights in this must-read article for MarTech, rising expectations, AI acceleration, and modern data challenges are pushing brands to rethink how they design experiences end to end. In today’s world, customers don’t see channels — they see your brand, and consistency, relevance, and real value determine whether they stay or churn.
- Forbes
- Jessica Hawthorne-Castro
Curious which non-AI tech skills communications pros need to master in 2026 to stay effective and future-ready? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From data literacy and digital fluency to mastering core tools that drive smarter execution, these perspectives highlight the foundational skills that continue to power strong communications and agency growth.
- Inc.com
- Jessica Hawthorne-Castro
Curious how today’s leaders are empowering teams when it comes to using AI at work? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From setting clear guardrails to encouraging responsible experimentation, these insights show how leaders can enable teams to use AI thoughtfully while protecting quality, trust, and culture.
- Inc.com
- Jessica Hawthorne-Castro
Curious how founders can successfully transition into strong managers in 2026? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From structuring feedback to empowering your people, this is essential reading for any founder leveling up their leadership.
- Forbes
- Jessica Hawthorne-Castro
Curious how agencies are turning content syndication into a strategic growth lever in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From testing messaging to choosing the right platforms, these tips show how syndication can strengthen brand authority and fuel scalable growth.
- Inc.com
- Jessica Hawthorne-Castro
Curious how today’s leaders are thinking about growth vs. profitability in 2026?Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From disciplined budgeting and thoughtful risk-taking to prioritizing initiatives that actually move the business forward, this is essential reading for anyone navigating scaling challenges and sustainable success.
- Forbes
- Jessica Hawthorne-Castro
Wondering how omnichannel marketing is evolving in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how experts are redefining omnichannel strategy to create seamless, data-driven customer experiences, strengthen brand trust, and deliver consistency across every touchpoint.
- Forbes
- Jessica Hawthorne-Castro
Curious about where podcasting is headed next? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how experts are rethinking podcast strategy to better engage audiences, amplify reach, and future-proof audio content in a rapidly evolving media landscape.
- Inc.com
- Jessica Hawthorne-Castro
In today’s marketplace, brand and performance marketing aren’t opposing forces — they’re multipliers. In her latest article for Inc., Jessica Hawthorne-Castro breaks down why unifying brand and performance under a single strategy drives both immediate results and long-term growth. From building emotional connection to capturing conversions more efficiently, this read offers a fresh perspective for marketers and business leaders alike.
- Forbes
- Jessica Hawthorne-Castro
Thinking about what the next wave of healthcare marketing could and should look like? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how experts are rethinking strategy to reduce friction, build trust, and make healthcare marketing more human and customer-centric.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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