Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
Has your PR strategy hit a plateau lately? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From audience recalibration to creative storytelling, these insights can help you bounce back stronger than ever.
- Forbes
- Jessica Hawthorne-Castro
Want to build a stronger brand in today’s data-driven world? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating emotional connections to rethinking your media strategy, these 20 often-overlooked tactics go beyond SEO and third-party data to help your brand stand out and grow.
- Forbes
- Jessica Hawthorne-Castro
Looking to strengthen your marketing–sales synergy for real results? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From aligning goals to powering collaboration, these 16 expert tips offer practical strategies to help your teams work smarter — together.
- Forbes
- Jessica Hawthorne-Castro
Looking for innovative ways to elevate your brand through unexpected partnerships? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From value alignment to creative execution, these 15 expert tips offer practical strategies for making unconventional brand collaborations work and creating meaningful impact.
- Forbes
- Jessica Hawthorne-Castro
Looking for creative ways to break through the digital noise and make a lasting impression? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From branded experiences to surprise-and-delight moments, these 20 non-digital marketing ideas offer fresh, effective ways to connect with your audience in the real world.
- MarTech Series
- Karla Crawford Kerr
Bridging the gap between creative and performance isn’t just a goal—it’s a necessity for today’s marketers. Jessica Hawthorne-Castro explores how to align creative strategy with measurable outcomes to drive both brand impact and business results in her latest article for MarTech.
- Forbes
- Jessica Hawthorne-Castro
If you’re only tracking metrics like clicks and views, you're only scratching the surface. In this insightful Forbes Agency Council piece—“From Metrics to Meaning: Why Emotional Analytics Are the Next Frontier in Brand Strategy”— Jessica Hawthorne-Castro explores how emotional analytics are reshaping how brands connect, resonate and build loyalty with consumers. Emotional data isn’t just about numbers—it’s about building meaningful relationships. AI tools are now helping brands sense joy, frustration, nostalgia and more—and translate that into smarter strategy.
- Karla Crawford Kerr
Hawthorne’s Connected TV (CTV) Campaign Drives 12% YoY Revenue Surge and 42% Reach Expansion in Key Markets for Leading Home Service Brand. Hawthorne Advertising, a leading, independent, full-service agency, partnered with The Trade Desk and Comscore to execute a hyper-targeted CTV campaign that delivered transformative results for a national home services brand operating across 70 locations in 24 states.
- Forbes
- Jessica Hawthorne-Castro
Looking to grow your brand’s social media following organically? Check out this new Forbes Agency Council article featuring insights from top marketing leaders —including Jessica Hawthorne-Castro. From authentic storytelling to community building, these tips offer smart, sustainable strategies for growing your presence without relying on paid tactics.
- Forbes
- Jessica Hawthorne-Castro
AI-driven streaming ads are transforming the way brands connect with audiences—when done right, they can be both seamless and impactful. Proud to share this new Forbes Agency Council article featuring expert insights from leaders across the industry, including Jessica Hawthorne-Castro, who weighs in on how brands can stay authentic while leveraging automation.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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