Hawthorne Advertising Enters 2023 With Significant Momentum After Winning Multiple Prestigious Awards and Showcasing Agency Media Influence in 2022

The Agency’s Innovative Work Received Honors from Prestigious Awards Programs in 2022, Including the Hermes Creative Awards, Vega Digital Awards, Telly Awards, dotCOMM Awards and More

LOS ANGELES, Jan. 24, 2023 /PRNewswire/ — Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, today announced the agency entered 2023 with strong momentum after garnering recognition from multiple prestigious awards programs in 2022 for its work on behalf of clients. The agency also gained influence in the advertising industry, with agency executives providing expertise on trending industry topics ranging from Super Bowl advertisement ROI to zero-party data usage.

The Hawthorne Advertising team continues its groundbreaking work for clients in 2023, creating media strategies, analyzing data and deploying integrated campaigns that leverage multiple platforms and channels to effectively tell clients’ stories and drive growth. Hawthorne Advertising is also rebranding the agency website in 2023, aiming for a launch date in the first quarter.

“At Hawthorne, we empower brands with outstanding creative, broad media expertise and performance-focused analytics,” said Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. “We’re proud of all we accomplished in 2022 and honored by the industry recognition the agency received, but we’re just getting started. I’m incredibly excited about what 2023 has in store and am looking forward to harnessing our team’s creativity to achieve even more wins for our clients in the months ahead.”

The agency won 18 major awards for its creative work in 2022, including the following accolades:

  • Hermes Creative Awards: Platinum Awards for two TV ads in the Electronic Media /Social Media / Interactive Media category
  • Vega Awards: Canopus Winner for two digital video ads in the Video / Online Video (Single) – Advertisement category and a Centauri Winner for a digital video campaign in the Video / Online Video (Campaign) – Advertisement category
  • Telly Awards: Silver Winner for three TV commercials and a TV campaign in the Regional TV General-Household Products/Packaged Goods, Regional TV General-Miscellaneous and Regional TV Campaign-Business to Consumer categories
  • dotCOMM Awards: Platinum Winner for a digital video ad and Gold Winner for a digital video campaign and digital video ad in the Paid Media category
  • Davey Awards: Gold Winner for two ads in the General – Commercials category
  • MarCom Awards: Gold Winner for two ads in the Television (Broadcast & Cable) category
  • Viddy Awards: Platinum Winner for three ads in the Commercials | Broadcast / Non-Broadcast / Web Commercials category

In addition to leading creative development and directing campaigns that won numerous awards, Hawthorne executives distinguished themselves as industry thought leaders in 2022. Always an industry thought leader with nearly 100 articles published across a variety of platforms in 2022 alone, in a Forbes piece about Super Bowl advertisement ROI, Hawthorne-Castro advised brands to keep it light, saying, “don’t use it as an opportunity to interject opinions on global issues. Maintain messaging around how the brand is going to improve your consumer’s life.”

In a Forbes expert panel feature on TikTok, Hawthorne-Castro weighed in with advice on technique, urging brands to “try to be creative in your camera angles when capturing imagery of your brand experience so that viewers can feel as if they are the ones in the driver’s seat.”

Hawthorne SVP of Marketing and Client Development Christian Jones wrote an article for VentureBeat on what marketers are missing about zero-party data. As Jones observed, “When customers share zero-party data, it’s an invitation to personalize their experience on their terms. That’s a gift from the consumer to the brand, and it’s an opportunity for a paradigm shift to a fair value exchange model.”

Learn more about Hawthorne Advertising’s unique ability to deliver results by combining creative services with data science by visiting hawthorneadvertising.com.

About Hawthorne Advertising:

Hawthorne Advertising, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With 36 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.

Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics.

Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthorneadvertising.com and https://www.linkedin.com/company/wearehawthorne/ for more information.

MEDIA CONTACT:
Marielle Farmer
Next PR
602-432-5555
hawthornedirect@nextpr.com

10 Alternative Social Platforms Brands Can Leverage For Marketing

Question: What Is One Of The 10 Alternative Social Platforms Brands Can Leverage For Marketing?
Answer: ‘Twitch’.

“Gaming platforms such as Twitch are a good place to target specific demographics and consumers who would be interested in similar products. Reddit is also a popular platform that continues to gain momentum and is good for exploring your consumer audience and your effectiveness.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “10 Alternative Social Platforms Brands Can Leverage For Marketing” at Forbes.

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Question: What’s one of the 15 strategies for tactfully delivering bad news?
Answer: ‘Focus on what you can control.’

“There is usually cause and effect for anything that needs to be improved, so focus on the things that are in your control and can be improved upon if specific feedback needs to be delivered.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 strategies for tactfully delivering bad news” at The Business Journals.

15 Creative Ways Marketers Can Use AI To Build Connections With Consumers

Question: What Is One Of The 15 Creative Ways Marketers Can Use AI To Build Connections With Consumers?
Answer: ‘Targeting Audiences With Trending Topics’.

“AI can be used to connect with the audience’s habits and most “liked” content on social media to target them with specific topics and trends that are holding their attention or enticing them to swipe to learn more. However, even if you are selling directly on social media, make sure you also have the ability to sell on third parties such as Amazon, because consumers prefer a more streamlined process.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 Creative Ways Marketers Can Use AI To Build Connections With Consumers” at Forbes.

15 ways to keep up workplace cheer after the holiday season ends

Question: What’s one of the 15 ways to keep up workplace cheer after the holiday season ends?
Answer: ‘Plan events into the new year.’

“The holidays can be a reflective time, so make sure you don’t use all the good time and holiday cheer credits up during December. Plan events and things with your team members into the new year so they have something to look forward to.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 ways to keep up workplace cheer after the holiday season ends” at The Business Journals.

13 important actions when crafting your data breach strategy

Question: What’s one of the 13 important actions to take when crafting your data breach strategy?
Answer: ‘Get cyber protection insurance.’

“Make sure you have the proper cyber protection insurance. No matter how well you plan with cybersecurity, something could happen. Therefore, you need to make sure you are protected legally and with insurance.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “13 important actions when crafting your data breach strategy” at The Business Journals.

15 strategies to increase email marketing engagement

Question: What’s one of the 15 strategies to increase email marketing engagement?
Answer: ‘Email less.’

“Emailing less is a strategy so that when you do send a message that requires action, it has a better chance of being viewed and getting a response.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 strategies to increase email marketing engagement” at The Business Journals.

14 Challenges Brands Must Meet To See A Strong ROI On Super Bowl Ads In 2023

Question: What Is One Of The 14 Challenges Brands Must Meet To See A Strong ROI On Super Bowl Ads In 2023?
Answer: Keeping Brand Messaging Light.

“For the upcoming Super Bowl, keep brand messages light, and don’t use it as an opportunity to interject opinions on global issues. Maintain messaging around how the brand is going to improve your consumer’s life, and, of course, do it in a way that will create social media buzz and a sharable moment.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “14 Challenges Brands Must Meet To See A Strong ROI On Super Bowl Ads In 2023” at Forbes.

16 Trends Marketing Agencies Need To Prepare To Leverage In 2023

Question: What Is One Of The 16 Trends Marketing Agencies Need To Prepare To Leverage In 2023?
Answer: The Cost-Efficiency Of User-Generated Social Media Videos.

“TikTok and user-generated social media videos that organically draw in an audience or create word-of-mouth are the best bang for your buck. They can be created by coordinating with real customers or influencers who are advocates for the brand.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “16 Trends Marketing Agencies Need To Prepare To Leverage In 2023” at Forbes.

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Question: What’s one of the 10 illuminating questions to ask before partnering with someone?
Answer: ‘What will a successful outcome to our partnership look like?’

“It’s key to define expectations and agree on what a successful outcome to your partnership would look like. This way, you know you are aligned and working toward the same goal, instead of following different paths.”
Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “10 illuminating questions to ask before partnering with someone” at The Business Journals.