Hawthorne Advertising Ends 2021 With 50 Agency Award Wins

View some of our award-winning work from 2021! 

 

LOS ANGELES, Jan. 4, 2022 /PRNewswire/ — Happy New Year! Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, which recently celebrated its 35th Anniversary, announced today that their 2021 ended strong with creative and agency work on behalf of Hawthorne clients earning 50 awards from more than 10 different organizations.

The awards highlight the agency’s innovative creative strategy and results-driven campaigns in pursuit of the outstanding outcomes Hawthorne continually cultivates for its clients. These recognitions honor Hawthorne’s exceptional creative achievements across multiple channels, including wins for TV, digital and integrated campaigns.

“2021 was a remarkable year for Hawthorne Advertising, and it is gratifying to see our hard work on behalf of our clients rewarded with prestigious industry recognition,” said Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. “Delivering outstanding, measurable results through accountable campaigns is Hawthorne’s top priority for our clients. These awards demonstrate not only the creativity of our team, but also the success and impact these campaigns have had on the goals of our clients.”

Hawthorne Advertising’s innovative approach balances the emotional and the rational to create meticulously crafted, and expertly executed, campaigns that resonate with clients’ key audiences and produce significant return on investment.

Hawthorne Advertising has secured the following award wins in the second half of 2021, in addition to 25 in the first half of the year:

The dotComm Awards, which honor excellence in web creativity and digital communication, recognized Hawthorne with the following awards:

  • Platinum Award in the category of Paid Media, Online Ad Campaign, on behalf of Zenwise
  • Gold Award in the category of Digital Marketing & Communications Campaigns, Social Media Campaign, on behalf of Zesty Paws
  • Gold Award in the category of Digital Marketing & Communications Campaigns, Integrated Marketing, on behalf of Zesty Paws
  • Gold Award in the category of Paid Media, Online Ad Campaign, on behalf of Zenwise
  • An Honorable Mention in the category of Paid Media, Banner Ad, on behalf of Zesty Paws

The Viddy Awards, which honor video excellence in a digital world, recognized Hawthorne with the following awards:

  • Platinum Award in the category of Marketing/Advertising Campaigns, Digital Advertising Campaign, on behalf of Zenwise
  • Platinum Award in the category of YouTube/Vimeo, Ad/Bumper Pre-Roll, on behalf of Zesty Paws
  • Platinum Award in the category of Broadcast/Non-Broadcast/Web Commercials, Health & Wellness, on behalf of Zenwise
  • Two Gold Awards in the category of Broadcast/Non-Broadcast/Web Commercials, Products & Services, on behalf of LeafFilter
  • Gold Award in the category of Broadcast/Non-Broadcast/Web Commercials, Products & Services, on behalf of It’s Just Lunch
  • Gold Award in the category of Marketing/Advertising Campaigns, Digital Advertising Campaign, on behalf of Zenwise

The MarCom Awards, which honor excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals, recognized Hawthorne with the following awards:

  • Platinum Award in the category of Television (Broadcast & Cable), Single Spot. on behalf of LeafFilter
  • Platinum Award in the category of Television (Broadcast & Cable), Single Spot. On behalf of It’s Just Lunch
  • Platinum Award in the category of Television (Broadcast & Cable), Single Spot. on behalf of Zenwise
  • Platinum Award in the category of Television (Broadcast & Cable), Single Spot, on behalf of Zesty Paws
  • Gold Award in the category of Television (Broadcast & Cable), Single Spot. on behalf of LeafFilter
  • Two Gold Awards in the category of Web Element, Web Advertising Campaign, on behalf of Zenwise

The Davey Awards, which honor the best creative agencies worldwide, recognized Hawthorne with the following awards:

  • Gold Award in the category of Display Advertising & Rich Media on behalf of Zesty Paws
  • Silver Award in the category of Commercials on behalf of LeafFilter
  • Silver Award in the category of Banner, Display or Rich Media on behalf of Zenwise
  • Silver Award in the category of Banner, Display or Rich Media on behalf of Zenwise

The Summit Marketing Effectiveness Award also honored Hawthorne Advertising with a Platinum Award for its work on LeafFilter’s national broadcast campaign. The international creative, marketing and advertising award honors the best web, design, video, advertising, interactive, mobile & social marketing from creative agencies worldwide.

In addition, Hawthorne Advertising’s CEO, Jessica Hawthorne-Castro, received the CEO Leadership Award from The Los Angeles Times B2B Publishing CFO and CEO Awards. The CFO & CEO Leadership Awards recognize C-Suite executives for their contributions and leadership within their organizations, the business world, and the community at large.

Hawthorne Advertising has successfully led thousands of major campaigns for some of the world’s top brands, managing billions of media billings that have delivered impressive results for clients. To learn more about the company and how the award-winning team delivers value by combining creative services with data science, visit hawthorneadvertising.com.

About Hawthorne Advertising:

Hawthorne Advertising, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With 35 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.

Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics.

Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthorneadvertising.com and https://www.linkedin.com/company/wearehawthorne/ for more information.

Media Contact:
Alise Murawski
amurawski@nextpr.com
847-528-2882

Hawthorne Advertising Secures 25 New Creative Award Wins

LOS ANGELES, June 15, 2021 /PRNewswire/ — Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, announced today that its creative work on behalf of several clients has earned 25 awards in the first half of 2021 from four different organizations.

The awards highlight the agency’s innovative creative strategy and results-driven campaigns in pursuit of the outstanding outcomes Hawthorne continually secures for its clients. These recognitions honor Hawthorne’s remarkable creative achievements across multiple channels, including wins for TV, digital and integrated campaigns. These prizes are a testament to Hawthorne’s continued success and influence within the advertising industry as an independent agency.

“We are incredibly proud of the creative that Hawthorne Advertising continues to develop on behalf of clients, and these awards recognize our high caliber of work alongside other talented creators in the industry,” said Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. “Delivering measurable results is Hawthorne’s top priority for our clients. These awards demonstrate not only the success of our efforts, but also the strategic and creative impact our campaigns have on behalf of our clients.”

Hawthorne’s innovative approach balances the emotional and the rational to create meticulously crafted and expertly executed campaigns that truly resonate with clients’ key audiences and produce measurable return on investment. The range of awards exemplifies the agency’s accomplishments and expertise.

Hawthorne has secured the following award wins so far in 2021:

The Los Angeles American Advertising Awards (The “ADDYs”) recognized Hawthorne with the following honors:

  • Bronze ADDY in the category of Television Advertising, Regional/National Single Spot, on behalf of Zenwise
  • Two Bronze ADDYs in the categories of Integrated Ad Campaign and Internet Commercial Campaign, on behalf of Zenwise
  • Two Bronze ADDYs in the categories of Integrated Ad Campaign and Internet Commercial Campaign, on behalf of Zenwise

The Hermes Awards recognized Hawthorne with the following honors:

  • Platinum Hermes Award, Hermes’ highest honor, in the Digital Ad Campaign Category on behalf of Zenwise
  • Platinum Hermes Award in the TV Ad category on behalf of Zesty Paws
  • Platinum Hermes Award in the TV Ad category on behalf of Zenwise
  • Gold Hermes Award in the Digital Ad Campaign Category on behalf of Zenwise
  • Gold Hermes Award in the Team Achievement category on behalf of LeafFilter
  • Gold Hermes Award in the TV Ad Campaign category on behalf of HomeAdvisor
  • Honorable Mention in the TV Ad category on behalf of LeafFilter

The Vega Digital Awards recognized Hawthorne with the following honors:

  • Golden Centauri, Vega’s highest honor, in the Advertising Video/Online Video category on behalf of Zesty Paws
  • Gold Centauri in the Digital Marketing, Social Campaign Category on behalf of Zenwise
  • Gold Centauri in the Advertising Video/Online Video category on behalf of Zenwise
  • Gold Centauri in the Digital Marketing, Social Campaign Category on behalf of Zenwise
  • Gold Centauri in the Digital Marketing, Social Campaign Category on behalf of Zesty Paws
  • Bronze Arcturus in the Advertising Video/Online Video category on behalf of Zenwise
  • Bronze Arcturus in the Banner Campaign category on behalf of Zesty Paws
  • Bronze Arcturus in the Advertising Video/Online Video category on behalf of Zenwise

The Telly Awards recognized Hawthorne with the following honors:

  • Silver Telly in the category of Regional TV: Campaign – Business to Consumer on behalf of HomeAdvisor
  • Silver Telly in the category of Regional TV: Fitness, Health and Wellness on behalf of Zenwise
  • Silver Telly in the category of Regional TV: Miscellaneous on behalf of Zesty Paws
  • Two Bronze Tellys in the category of Online Commercials: Campaign – Business-to-Consumer on behalf of Zenwise

Hawthorne has successfully led thousands of major campaigns for some of the world’s top brands, managing billions of media billings that have delivered impressive results for clients. To learn more about the company and how the award-winning team delivers value by combining creative services with data science, visit hawthorneadvertising.com.

About Hawthorne:
Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.

Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics.

Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthorneadvertising.com and https://www.linkedin.com/company/wearehawthorne/ for more information.

Media Contact:
Catherine Hamm
chamm@nextpr.com
719-301-5256

Hawthorne Takes Home Another Set of Creative and Corporate Awards in 2nd Half of 2019

LOS ANGELESDec. 18, 2019 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won 12 creative and corporate awards in the second half of 2019 from 10 different organizations. The awards recognized everything from Hawthorne’s results-driven campaigns to the leadership of the agency’s CEO, Jessica Hawthorne-Castro. They are a testament to Hawthorne’s continued success and influence within the advertising industry, honoring both client work and how the company is run.

“Hawthorne’s top priority is to execute memorable campaigns that not only meet our client’s objectives, but surpass them,” said Hawthorne-Castro. “Our team works hard to deliver measurable results while also cultivating a workplace where employees are empowered to do their best work. These 12 awards are further validation that our approach is resonating, and we look forward to continuing that pattern in 2020.”

Hawthorne’s innovative approach combines the art of right-brain creativity with the science of left-brain data analytics and neuroscience to create meticulously crafted and expertly executed campaigns that deliver dramatic results for clients. Since the beginning of 2018, Hawthorne has won nearly 60 awards for its creative work and company culture, and Hawthorne-Castro has won dozens of awards for her leadership abilities and marketing influence.

Hawthorne won the following awards in the second half of 2019:

Hawthorne has successfully led thousands of major campaigns for some of the world’s most recognizable brands, managing billions of media billings that have delivered strong results for clients. To learn more about the company and how they deliver value by combining creative services with data science, visit hawthornedirect.com.

About Hawthorne:
Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.

Media Contact:
Rachel Bernstein
rbernstein@sspr.com 
856-745-3268

SOURCE Hawthorne

Hawthorne Direct was named a 2019 Bronze Award Winner for the Stevie® Awards for Great Employers

On September 20th Hawthorne Direct was named a 2019 Bronze Award Winner for the Stevie® Awards for Great Employers , recognizing the world’s best companies to work for.

Stevie Award

Stevie Award judges include many of the world’s most respected executives, entrepreneurs, innovators, and business educators. More than 1,000 professionals worldwide participate in the Stevie Award judging process each year.

According to one judge, “Hawthorne clearly has created an ideal formula for delivering success for its clients based on the company’s success and the many accolades they’ve secured. I liked how they highlighted in this submission, their priority to dedicate efforts to employee happiness and satisfaction, combined with charity and community efforts.”

This is the third Stevie honor Hawthorne has received. CEO Jessica Hawthorne-Castro is a 2018 Bronze Award winner in both the “Young Female Entrepreneur of the Year” and “Woman of the Year – Advertising, Marketing & Public Relations” categories.

This advertising CEO uses neuroscience to sell you stuff | How I Made It

From the Los Angeles Times: August 11, 2019

Jessica Hawthorne-Castro, 40, is chairwoman and chief executive of Hawthorne Direct, an 85-employee advertising agency that uses “neuromarketing” to generate a stronger and quicker response from consumers. This year, Hawthorne-Castro was the winner in the transformational leader category of the EY Entrepreneur of the Year Awards of Greater Los Angeles. Hawthorne Direct’s clients include Apple, Nissan, Spectrum Business, Children’s Hospital of Los Angeles and the U.S. Navy.

Jessica Hawthorne-Castro

Rocket science
Marketers have always tried to tap into consumers’ subconscious, Hawthorne-Castro said, but her company uses neuroscience to enhance campaigns so that they are more likely to resonate with the audience and employs detailed analytics to measure what is working. “Neuroscience aims to go beyond figuring out what people want or like and dives into the underlying forces that shape consumer decision making,” Hawthorne-Castro said. For instance, she said, neuroscience explains that testimonials work by exploiting humans’ need for social validation, and products and services that help consumers avoid a bad outcome are leveraged by humans’ “pessimism bias” that helped our ancestors survive.

Realistic approach
The Philadelphia native grew up in Iowa and later became a fine arts major at UCLA, showing talent for painting and photography. But it can be very hard to pay the bills with the usually uncertain income stream that comes with being an artist. “I was an artist, but I was also a realist, right? So, I thought ‘Well, I’m good, but I’m not great.’ Nor is it a really good career to go into,” she said.

Intern inspiration
An internship during her UCLA days provided a better idea for a career. It happened when she was working for music video and film director Bille Woodruff. A member of his crew made an important suggestion. “He said, ‘Have you ever thought about becoming an agent?’ I had not. Of course when I heard that, then I started reading all about it. I knew artists so well, that representing them, whether they be actors, writers or directors, was actually just a natural fit,” Hawthorne-Castro said.

Prime time
In 2001, she joined what is now known as William Morris Endeavor, remaining there through April 2007 as a television literary agent. “I represented writers, directors and producers for TV,” Hawthorne-Castro said, helping clients work on shows including “Lost,” various iterations of the “Law & Order” franchise, and “Entourage.” She was particularly fond of the latter because she had “lived that real-life story, because I had worked for Ari Emanuel as an assistant.” Emanuel, said to be the real-life inspiration for “Entourage” character Ari Gold, is now the co-chief executive of William Morris Endeavor.

Find your mentor
Some people hope to be discovered by higher-ranking employees who will advise and promote them. That’s way too iffy for Hawthorne-Castro. “You need to kind of self-select a mentor,” she said. “So, finding someone at partner level or management level, I think, is always critical: working hard, improving yourself and making their life easier so that they want to bring you up the ranks.”

Unusual step
Her next gig was with Hawthorne Direct, her father Tim’s company. It had been an infomercial pioneer when that advertising platform was wildly popular in the last century but was struggling in the digital age. She was coming in to help but wasn’t sure it made sense because it involved a substantial pay cut. “No one just stops being an agent if you’re successful, right? No one. Maybe they do so more now, but, they certainly didn’t 10, 15 years ago, unless you were kicked out.”

Working with dad
Hawthorne-Castro also wasn’t sure she would work well with the boss. “My father and I were fairly reluctant because we never thought we would work together,” she said. Hawthorne-Castro worked her way up through the company, from vice president of operations and client services to chief operating officer. She became the company’s chief executive in May 2014.

Disruptive
“I just worked harder than everyone, just set the pace that no one had ever seen. And so it was a pretty natural. No one told me to take over the company or take on these roles,” Hawthorne-Castro said. “Whatever I’m doing, whether it’s a board or organization, I just naturally kind of start kicking things over, seeing where the holes are and kind of organizing the troops.”

Know the biz
“Working your way, seeing all aspects, is really important,” Hawthorne-Castro said, especially if the task involves a sharp change in direction. “I saw from the very beginning what was good, what was working and what needed to be improved. And there’s nothing that anyone can run by me, or get past me,” she said. “It definitely kind of gives you the bulletproof way of operating, that you know all aspects of it.”

New model
In an advertising campaign for Home Advisor, Hawthorne-Castro’s company focused on the unanticipated problems that can suddenly happen around the home; “vignettes were used,” according to her company website’s case studies, “to create humorous problem/solution scenarios at multiple time lengths.” For Credit One, the idea was more psychological. Knowing that credit card customers hate giving out personal information, Hawthorne Direct “portrayed a world where everyone asks for ‘too much information,’ and then shared a more private and secure credit card experience.”

Leadership style
“I give people a lot of leeway,” Hawthorne-Castro said, “but I also expect a lot of out of them. So, there’s always going to be problems or things to improve, in anything — in life or in business — and that’s fine. So I’m always looking for how to do things better, but don’t just come with your complaints, come with your suggestion” on how things can be improved.

Personal
Hawthorne-Castro has been married to husband James Castro for 17 years. Their son Braden, 7, “aspires to be a magician at the Magic Castle” in Hollywood. When she’s not working, she loves to travel. “Traveling is really, really one of probably my biggest passions,” she said. “I don’t get to do it quite as much as I would like to, especially since my son has been born. But I think I’ve been to all the continents, except for Antarctica, and 130 countries at this point.”

EY announces Jessica Hawthorne-Castro of Hawthorne Advertising as Entrepreneur Of The Year® 2019 Award winner in Greater Los Angeles

LOS ANGELES,  July  9, 2019/PRNewswire/ —

EY announced on June 21st that Jessica Hawthorne-Castro, CEO of Hawthorne, a creative, analytics and technology-driven advertising agency, received the Entrepreneur Of The Year® 2019 Award in the Transformational Leader category in Greater Los Angeles. As the world’s most prestigious business awards program for entrepreneurs, Entrepreneur Of The Year recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities, while also transforming our world. Hawthorne-Castro was selected by an independent panel of judges, and the award was presented at a special black-tie awards gala at The Beverly Hilton in Beverly Hills on June 20, 2019.

Jessica Hawthorne-Castro EY Award
EY announces Jessica Hawthorne-Castro of Hawthorne Advertising as Entrepreneur Of The Year® 2019 Award winner in Greater Los Angeles

“It is an incredible honor to be chosen as Ernst & Young Entrepreneur Of The Year Winner in the Transformational Leader Category,” said Hawthorne-Castro. “It is unbelievable that Tim Hawthorne received the EY Award nearly 20 years ago in the Midwest region and the tradition continues with Hawthorne doing groundbreaking work for our amazing clients and our exceptional team members who make it all possible!”

Hawthorne’s innovative approach combines the art of right-brain creativity with the science of left-brain data analytics to create meticulously crafted and expertly executed campaigns that deliver dramatic results for clients. Hawthorne has won hundreds of creative awards over its nearly 35 year tenure, and since 2018, Hawthorne has won over 60 awards for its creative work and company culture, and Hawthorne-Castro has won dozens of awards for her leadership abilities and marketing influence.

“These inspiring entrepreneurs represent the leadership and brilliant ideas that drive growth and innovation in Greater LA,” said Scott Porter, Co-Director, Entrepreneur Of The Year in Greater Los Angeles. “It has been especially exciting to witness L.A.’s burgeoning entrepreneurial scene over the years. We’re delighted to celebrate these incredible innovators who have done so much for our community and our economy, and we’re grateful to be a part of the journey.”

Now in its 33rd year, the Entrepreneur Of The Year program has expanded to recognize business leaders in more than 145 cities and more than 60 countries. EY is at the forefront of identifying game-changing business leaders and celebrating American ingenuity and is considered the world’s most prestigious business award for entrepreneurs. The program has honored the inspirational leadership of companies including Starbucks, Whole Foods, eBay, LinkedIn, Dollar Shave Club, LegalZoom.com and HSN.

To learn more about the Greater Los Angeles program, please visit www.ey.com/us/eoy/greaterla. Join us in congratulating this year’s winners on social media by following @EY_EOYUS and using #EOYGLA

About Hawthorne: 
Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.

About Entrepreneur Of The Year® 
Entrepreneur Of The Year®, founded by EY, is the world’s most prestigious business awards program for entrepreneurs. The program makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global awards program of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries. ey.com/eoy

Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards are nationally sponsored by SAP America and the Ewing Marion Kauffman Foundation. In Greater Los Angeles local sponsors include Platinum sponsor: Marsh; Gold sponsor: Tangram; Silver sponsors: Ballard Spahr LLP, Boston Private Bank, and Cresa; Media sponsor: C-Suite Media; and PR sponsor: Olmstead Williams Communications

About EY 
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation is available via ey.com/privacy. For more information about our organization, please visit ey.com.

CONTACT: Rachel Wille, 507-403-9347, rwille@sspr.com

 

Jessica Hawthorne-Castro Selected as a Finalist For L.A. Biz’s Women of Influence 2017

Hawthorne is proud to announce that the Los Angeles Business Journal has selected owner/CEO Jessica Hawthorne-Castro as a finalist for the L.A. Biz Women of Influence awards for the second year in a row. This program honors women business leaders who innovate, succeed and pay it forward. The winners will be announced at the Women’s Summit on Friday, June 23 at the JW Marriott Los Angeles L.A. Live.

In Women of Influence, L.A. Biz recognizes leaders with a clear track record of success who stand out for their achievements in the marketplace, as well as their commitment to community. Being selected as a finalist is a testament to Hawthorne-Castro’s vision and track record as CEO of Hawthorne, as well as her extensive involvement with mentoring and philanthropic causes.

Hawthorne is a recognized champion of accountable advertising, garnering billions in sales and 450+ creative awards for Fortune 500 clients. As chief executive, Hawthorne-Castro has strategically transitioned Hawthorne’s legacy of performance-driven advertising to brand response, creating their trademark: The Art of Brand, The Science of Response®.  She encourages women in leadership roles, and has an executive team headed by many women in director and vice president roles who follow her example of a strong and confident female leader.

Beyond her leadership at Hawthorne, Hawthorne-Castro is actively involved in the community through philanthropic efforts and participates with global leadership organizations, like the Young Presidents Organization, Vistage, and TED. She is a contributor to various industry publications, including AdAge, AdWeek and The Wall Street Journal, and routinely participates on industry discussion panels. For all her efforts, she has won numerous awards, including “Women’s Summit Awards Nomination” and “Woman of Influence” in 2016;  “40 Under 40” by DMN; “Female CEO of the Year in Advertising & Marketing” by CEO World Awards.