Resources

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Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.  

Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.

What is Brand Response Advertising?
What is Connected TV Advertising?
What is Direct Response Marketing?
What is Performance Marketing?