Looking for your next big agency growth opportunity? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover which emerging sectors are set to ignite demand and how agencies can deliver the strategic, creative, and data-driven services clients value most.
18 big challenges retailers are facing this holiday season Read More »
Looking for your next big agency growth opportunity? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover which emerging sectors are set to ignite demand and how agencies can deliver the strategic, creative, and data-driven services clients value most.
16 big social media trends B2C brands should be acting on this year Read More »
Jessica Hawthorne-Castro shares an insightful piece on the next frontier of marketing in her new article for MarTech. Dive in to explore: Why the traditional funnel is dead and what replaces it, how journeys are becoming customer-led instead of brand-led and ways AI and machine learning are transforming how brands respond to real-time intent
The new era of customer journeys is co-created, adaptive and AI-powered Read More »
Looking for your next big agency growth opportunity? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover which emerging sectors are set to ignite demand and how agencies can deliver the strategic, creative, and data-driven services clients value most.
20 sectors set to ignite new agency opportunities Read More »
Want to sharpen your client service game? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From strategic guidance and creative innovation to data-driven results, these are the services clients appreciate most.
20 agency leaders on the services their clients value most Read More »
Hawthorne Advertising’s Christian Jones shares valuable insights in his latest article for The AI Journal, “The AI Advertising Revolution: Three Transformations Reshaping Marketing Forever.” The piece examines how artificial intelligence is redefining three key areas of marketing: creative production and personalization at scale, automation in media buying and optimization and the acceleration of consumer behavior and real-time decision-making.
The AI advertising revolution: three transformations reshaping marketing forever Read More »
How to build and execute a marketing plan that addresses the consumer adoption curve – effectively taking a product from the early introduction phase through to mass market adoption, aka, “Crossing the Chasm”.
Taking the Leap – Crossing the (Marketing) Chasm Read More »
Want your live content to drive engagement? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From avoiding scripted stiffness to skipping the salesy hard pitch, these are the must-know don’ts for your next live session.
15 big don’ts for biz owners’ live video content: what to leave out Read More »
Need to accelerate your marketing evolution with purpose? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Dive into strategies like amplifying internal voices, strengthening brand alignment, and boosting employee-driven advocacy.
12 powerful ways an employee council can benefit a brand Read More »
Need to shift your marketing strategy fast and effectively? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From rethinking content strategy to staying aligned with your brand’s core, these 19 expert tips offer actionable advice to help your team stay ahead in times of change.
19 tips to make unexpected marketing pivots seamless Read More »
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