Advertising | Hawthorne Advertising

The AI advertising revolution: three transformations reshaping marketing forever

Hawthorne Advertising’s Christian Jones shares valuable insights in his latest article for The AI Journal, “The AI Advertising Revolution: Three Transformations Reshaping Marketing Forever.” The piece examines how artificial intelligence is redefining three key areas of marketing: creative production and personalization at scale, automation in media buying and optimization and the acceleration of consumer behavior and real-time decision-making.

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Taking the Leap – Crossing the (Marketing) Chasm

Agency Press / By Paulina Rzepkowska

How to build and execute a marketing plan that addresses the consumer adoption curve – effectively taking a product from the early introduction phase through to mass market adoption, aka, “Crossing the Chasm”.

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15 big don’ts for biz owners’ live video content: what to leave out

Agency Press / By Paulina Rzepkowska

Want your live content to drive engagement? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From avoiding scripted stiffness to skipping the salesy hard pitch, these are the must-know don’ts for your next live session.

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12 powerful ways an employee council can benefit a brand

Agency Press / By Paulina Rzepkowska

Need to accelerate your marketing evolution with purpose? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Dive into strategies like amplifying internal voices, strengthening brand alignment, and boosting employee-driven advocacy.

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19 tips to make unexpected marketing pivots seamless

Agency Press / By Paulina Rzepkowska

Need to shift your marketing strategy fast and effectively? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From rethinking content strategy to staying aligned with your brand’s core, these 19 expert tips offer actionable advice to help your team stay ahead in times of change.

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How to build a CEO’s personal brand to elevate the company

Agency Press / By Paulina Rzepkowska

Want to elevate your CEO’s online presence and amplify your company’s reach? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From crafting a compelling narrative to leveraging content strategy and platform dynamics, these data driven insights offer actionable steps to amplify influence and impact.

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Women of the C-Suite: Jessica Hawthorne-Castro of Hawthorne Advertising on the five things you need to succeed as a senior executive

Agency Press / By Paulina Rzepkowska

In a recent interview with Authority Magazine, Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, shares her professional journey and five tips you will need to succeed as a senior executive.

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How to boost a social media marketing strategy: 19 key data points

Agency Press / By Paulina Rzepkowska

Want to boost your social media marketing strategy with smarter insights? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From audience engagement to content timing and platform trends, these 19 key data points can help you make more informed decisions and drive better results across your channels.

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How to rebound and rally when your PR game feels off: 15 expert tips

Agency Press / By Paulina Rzepkowska

Has your PR strategy hit a plateau lately? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From audience recalibration to creative storytelling, these insights can help you bounce back stronger than ever.

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How to go beyond SEO and 3P data: 20 overlooked brand-building tactics

Agency Press / By Paulina Rzepkowska

Want to build a stronger brand in today’s data-driven world? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating emotional connections to rethinking your media strategy, these 20 often-overlooked tactics go beyond SEO and third-party data to help your brand stand out and grow.

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