Has your PR strategy hit a plateau lately? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From audience recalibration to creative storytelling, these insights can help you bounce back stronger than ever.
How to rebound and rally when your PR game feels off: 15 expert tips Read More »
Want to build a stronger brand in today’s data-driven world? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating emotional connections to rethinking your media strategy, these 20 often-overlooked tactics go beyond SEO and third-party data to help your brand stand out and grow.
How to go beyond SEO and 3P data: 20 overlooked brand-building tactics Read More »
Looking to strengthen your marketing–sales synergy for real results? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From aligning goals to powering collaboration, these 16 expert tips offer practical strategies to help your teams work smarter — together.
How to unite marketing and sales: 16 expert tips Read More »
Looking for innovative ways to elevate your brand through unexpected partnerships? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From value alignment to creative execution, these 15 expert tips offer practical strategies for making unconventional brand collaborations work and creating meaningful impact.
How to make ‘unconventional’ brand collabs work: 15 expert tips Read More »
Looking for creative ways to break through the digital noise and make a lasting impression? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From branded experiences to surprise-and-delight moments, these 20 non-digital marketing ideas offer fresh, effective ways to connect with your audience in the real world.
How to cut through the noise: 20 non-digital marketing ideas Read More »
Bridging the gap between creative and performance isn’t just a goal—it’s a necessity for today’s marketers. Jessica Hawthorne-Castro explores how to align creative strategy with measurable outcomes to drive both brand impact and business results in her latest article for MarTech.
Closing the gap between creative and marketing performance Read More »
If you’re only tracking metrics like clicks and views, you’re only scratching the surface. In this insightful Forbes Agency Council piece—“From Metrics to Meaning: Why Emotional Analytics Are the Next Frontier in Brand Strategy”— Jessica Hawthorne-Castro explores how emotional analytics are reshaping how brands connect, resonate and build loyalty with consumers. Emotional data isn’t just about numbers—it’s about building meaningful relationships. AI tools are now helping brands sense joy, frustration, nostalgia and more—and translate that into smarter strategy.
From metrics to meaning: why emotional analytics are the next frontier in brand strategy Read More »
Hawthorne’s Connected TV (CTV) Campaign Drives 12% YoY Revenue Surge and 42% Reach Expansion in Key Markets for Leading Home Service Brand. Hawthorne Advertising, a leading, independent, full-service agency, partnered with The Trade Desk and Comscore to execute a hyper-targeted CTV campaign that delivered transformative results for a national home services brand operating across 70 locations in 24 states.
Looking to grow your brand’s social media following organically? Check out this new Forbes Agency Council article featuring insights from top marketing leaders —including Jessica Hawthorne-Castro. From authentic storytelling to community building, these tips offer smart, sustainable strategies for growing your presence without relying on paid tactics.
How to organically grow a brand’s social media following Read More »
AI-driven streaming ads are transforming the way brands connect with audiences—when done right, they can be both seamless and impactful. Proud to share this new Forbes Agency Council article featuring expert insights from leaders across the industry, including Jessica Hawthorne-Castro, who weighs in on how brands can stay authentic while leveraging automation.
How to make seamless AI-driven streaming ads: 12 expert tips Read More »
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