Thinking about what the next wave of marketing could and should look like? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how leading experts design clearer steps, reduce friction, and turn the buying journey into a more human and customer centric experience.
15 emerging agency practices poised to become industry standards Read More »
Thinking about ways to make the customer journey as seamless as possible? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover how leading experts design clearer steps, reduce friction, and turn the buying journey into a more human and customer centric experience.
How to reduce buying-journey friction for a smoother CX Read More »
Wondering how agencies can get the most out of GPTs to streamline creative workflows and elevate strategic output? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to brief GPT effectively, layer in context, and use AI as a collaborative partner to improve research, ideation, and campaign development.
How to get the best out of a GPT to complete creative agency tasks Read More »
Wondering how brands can turn website traffic into consent-driven insights and build real relationships with audiences? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to encourage first-party data sharing through interactive tools, valuable lead magnets, transparent value exchanges, and personalized offers that respect user privacy.
How to encourage website visitors to share first-party data Read More »
Wondering how to celebrate resilience while uplifting women’s voices in a meaningful way? Dive into this inspiring article from Becoming An Unstoppable Woman Magazine, featuring Jessica Hawthorne-Castro — “Celebrating Women’s Resilience Through Gratitude and Empowerment” — and explore how gratitude, courageous career pivots, and purpose driven leadership can transform not only lives, but entire businesses.
Celebrating women’s resilience through gratitude and empowerment Read More »
Wondering how brands can cut through the noise and get social audiences to actually engage with long-form content? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Learn how to turn long reads or videos into scroll-stopping micro-insights, “story-arc” posts, expert panels, and strategic teasers that drive real traction.
How to get social media audiences to engage with long-form content Read More »
We’re excited to share Hawthorne Advertising’s latest feature on the Advertising Week podcast: “Modern Marketing and Measurement,” featuring our SVP of Media & Strategy, Paul Her-Sturm. In this episode, Paul dives into how today’s most effective brands are navigating the evolving TV and CTV landscape—leveraging data, creative storytelling, and cross-channel strategy to drive meaningful performance.
Curious how PR teams can break through in the creator economy? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From building rapport with independent writers to co-creating stories that resonate with their audiences, this is a playbook for modern, creator-led outreach.
How to leverage Substack to gain real traction with PR campaigns Read More »
Looking for your next big agency growth opportunity? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover which emerging sectors are set to ignite demand and how agencies can deliver the strategic, creative, and data-driven services clients value most.
18 big challenges retailers are facing this holiday season Read More »
Looking for your next big agency growth opportunity? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. Discover which emerging sectors are set to ignite demand and how agencies can deliver the strategic, creative, and data-driven services clients value most.
16 big social media trends B2C brands should be acting on this year Read More »
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