How can leaders prepare their businesses to adapt, evolve and thrive in the face of change? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne. In the piece, business leaders share strategies for building resilient organizations that can navigate change, embrace new opportunities and position themselves for long-term success.
28 ways leaders future-proof a business Read More »
How can brands ensure values-based marketing remains authentic, credible and backed by meaningful action? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. From understanding local audiences and tailoring messaging to establishing a strong presence and building meaningful connections, these expert perspectives offer strategies for brands looking to successfully enter and grow in new markets.
How to reach cost-conscious buyers without weakening your brand Read More »
How can brands effectively build awareness when entering a new market? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne. From understanding local audiences and tailoring messaging to establishing a strong presence and building meaningful connections, these expert perspectives offer strategies for brands looking to successfully enter and grow in new markets.
17 effective ways to build brand awareness in a new market Read More »
How can small brands make a big impact with micro-influencers during the holiday season? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne. From identifying the right creators and building authentic partnerships to developing campaigns that resonate with niche audiences, these expert perspectives offer strategies for leveraging micro-influencers to drive meaningful engagement and results this holiday season.
Small brands, micro-influencers: how to partner for holiday campaigns Read More »
How can small, intentional rituals help shape a stronger workplace culture? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne. In the piece, business leaders share simple cultural rituals that can strengthen connection, reinforce company values and create a more engaged and supportive workplace.
29 small cultural rituals with big impact Read More »
How can brands ensure values-based marketing remains authentic, credible and backed by meaningful action? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. In the piece, marketing leaders share how brands can avoid performative marketing, build credibility through consistent action and ensure their messaging aligns with their mission, values and actions.
How to keep values-based marketing authentic, ethical and credible Read More »
How can leaders keep pace with AI as new technologies and applications continue to emerge? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne. In the piece, Jessica shares why staying informed on AI requires continuous learning and curiosity, from monitoring industry trends and evaluating emerging tools to staying current on the AI capabilities of existing technology partners.
21 leaders on staying educated on AI Read More »
How can marketing leaders ensure strong conversion rates are translating into healthy, sustainable growth? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. In the piece, marketing leaders share how CMOs can distinguish demand capture from demand creation, look beyond conversion efficiency, and evaluate customer acquisition, brand awareness and demand generation to build a healthy pipeline for continued growth.
Demand capture versus demand creation: the key to sustainable growth Read More »
How can leaders stay ahead of market changes and adapt before shifts become impossible to ignore? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne. From staying close to customer behavior and emerging trends to continuously evaluating priorities and making proactive adjustments, the piece explores practical strategies leaders can use to anticipate change, remain agile, and position their organizations for long-term growth.
24 ways leaders stay ahead of market changes Read More »
How can lean marketing teams stay focused on high-impact work without sacrificing growth? Check out this new Senior Executive article featuring insights from top marketing leaders— including Jessica Hawthorne. In the piece, marketing leaders share how CMOs can prioritize the work that creates the greatest value, leverage external expertise and technology, and keep teams focused on strategy, performance and meaningful business outcomes.
Lean marketing teams: how to focus on what matters most Read More »
