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16 ways for agency leaders to help new remote hires ramp up faster

Starting a new role remotely can feel like being dropped into a new world without a map. For agency leaders, helping new hires find their footing—fast—isn’t just good onboarding, it’s good business. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips to help remote team members ramp up more quickly and feel connected from day one. If you’re leading a hybrid or remote team, it’s well worth the read.

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How companies can better support employees’ well-being

Agency Press / By Paulina Rzepkowska

Discover how companies can better support employee well-being through strategic benefits, flexible policies and a culture of care. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers a practical framework leaders can follow to support their employees.

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10 reasons live shopping is driving e-commerce growth in 2025

Agency Press / By Paulina Rzepkowska

Live shopping is no longer a trend, it’s a transformation. From real-time engagement to instant conversion, live commerce is redefining how brands connect with consumers. In Forbes Agency Council latest article, Jessica Hawthorne-Castro provides insights into why live shopping is driving serious e-commerce growth in 2025. If you’re in marketing, retail or digital strategy, it’s worth the read.

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Promoting from within: How to screen internal leadership candidates

Agency Press / By Paulina Rzepkowska

Promoting from within can strengthen company culture, boost morale and improve retention—but identifying the right internal leaders takes strategy and clarity. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers a practical framework for screening internal leadership candidates effectively. Great insights for any organization focused on long-term growth and talent development.

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How to build a crisis management comms strategy: 20 practical steps

Agency Press / By Paulina Rzepkowska

In today’s fast-moving digital world, a brand’s reputation can shift in an instant. Having a crisis communication plan in place isn’t optional—it’s essential. In Forbes Agency Council latest article, Jessica Hawthorne-Castro outlines her strategy that can help businesses build a strong, strategic crisis comms plan before they need it. Whether you’re in PR, marketing or leadership, this is a must-read for staying prepared and protecting brand trust.

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Leadership balance: How to empower your team, not abandon them

Agency Press / By Paulina Rzepkowska

Empowerment isn’t about stepping back—it’s about stepping aside with purpose. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers a thoughtful strategy on how leaders can strike the right balance between offering guidance and granting autonomy.

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12 critical mistakes B2B businesses make in client retention

Agency Press / By Paulina Rzepkowska

Client retention isn’t just about great service—it’s about building trust, delivering value and avoiding missteps that can quietly erode relationships over time. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights what critical mistake B2B companies often make when it comes to keeping clients engaged and loyal.

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How agencies are leveraging 15 social media updates right now

Agency Press / By Paulina Rzepkowska

Staying ahead of ever-evolving social media trends is no easy feat—but it’s essential for brands and agencies looking to stay relevant and drive real results. In Forbes Agency Council latest article, Jessica Hawthorne-Castro highlights how agencies are already leveraging the latest platform updates to connect more meaningfully with audiences.

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QA for all: How to foster a teamwide focus on quality

Agency Press / By Paulina Rzepkowska

Quality isn’t just the responsibility of one team—it’s a mindset that should be embedded across every level of an organization. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares how leaders can foster a culture of quality and accountability, empowering everyone to contribute to better outcomes. A great read for any team aiming to raise the bar.

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How to boost cash flow in a small biz (without busting the budget)

Agency Press / By Paulina Rzepkowska

Too often, we rely on surface-level metrics to define success—without asking whether they reflect real progress. Jessica Hawthorne-Castro shares which success measures can mislead leaders and offers thoughtful guidance on what to track instead in this insightful piece from Business Journals Leadership Trust.

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