What is direct response TV? Learn how to measure ROI for direct response TV campaigns using key metrics, tracking methods, and attribution strategies.
What is direct response TV and how to measure ROI Read More »
In a recent interview with Authority Magazine, Christian Jones, Senior Vice President of Marketing & AI Initiatives at Hawthorne Advertising, shares insights on how AI is helping transform the way we work, collaborate and deliver results for clients. From streamlining workflows to unlocking new creative opportunities, the conversation explores how embracing emerging technology can help companies evolve while staying people-first.
Christian Jones on using AI to elevate Hawthorne Advertising Read More »
What makes behind-the-scenes video content so effective for today’s brands? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creator-led content to more transparent brand narratives, these strategies are reshaping modern video marketing.
The BTS video strategies smart brands are using right now Read More »
What are some of the biggest mistakes that can undermine an inbound campaign? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From misaligned messaging to poor audience targeting, these insights highlight what it really takes to build campaigns that perform.
Real-life mistakes that undermined inbound campaigns Read More »
As Jessica Hawthorne-Castro highlights in this must-read article for MarTech, performance marketing is being reshaped by rising pressure to prove value beyond ROAS alone. In today’s environment, focusing only on platform efficiency can miss the bigger picture—incremental growth, customer quality, and long-term impact.
Why performance marketing needs more than ROAS Read More »
Looking to build a more scalable, future-ready agency? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From strengthening operational foundations to balancing innovation with efficiency, these insights highlight what it really takes to scale successfully.
How to build a scalable agency: 20 keys to growth Read More »
Looking to better connect with the next generation of consumers? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From reimagining retro trends to balancing authenticity with modern storytelling, these perspectives offer actionable strategies for agencies looking to resonate with Gen Z audiences.
How to leverage Gen-Z’s nostalgia: 15 expert insights Read More »
As the 2026 upfront season takes shape, one theme is clear: accountability is no longer optional—it’s expected. This insightful piece from The Current dives into how agencies are navigating a rapidly evolving media landscape where performance, transparency, and measurable outcomes are front and center.
Proud to see Paul Her-Sturm and Gina Lombardo-Negron of Hawthorne Advertising featured in the conversation—bringing valuable perspective on what today’s marketers demand from their partners.
As the industry continues to shift toward outcome-driven strategies, their insights reinforce a bigger truth: success isn’t just about reach anymore—it’s about results.
Upfronts 2026: Why accountability is top of mind for agencies Read More »
Is your technology evolving with your business or holding it back? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From prioritizing scalable systems and embracing automation to aligning technology with business goals, the piece highlights how adaptability can drive long-term success.
26 ways to keep technology flexible as your business evolves Read More »
Are your B2B emails helping you stand out or getting lost in crowded inboxes? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro From writing clearer, more intentional subject lines to ensuring every message provides real value (not just a sales pitch), the article explores how small shifts in how we communicate can lead to stronger engagement and better business outcomes.
19 rules of B2B email etiquette for better outcomes Read More »
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