How CPG Brands are Evolving in 2022
The customer base has changed, too, as is the way consumers select and buy products labeled by CPG brands and companies.
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Advertising Industry
Buckle Up, Media Planners: The 2022 Midterms Will Be Tough On Advertisers
Buyers who need to maintain a presence during this year’s midterms will have to plan on paying more to place inventory that receives lower response rates.
Buckle Up, Media Planners: The 2022 Midterms Will Be Tough On Advertisers Read More »
12 ways for managers to understand what stakeholders want
Asking stakeholders for feedback can offer direct insight into what they want and need from your business.
12 ways for managers to understand what stakeholders want Read More »
13 ways to develop an organic marketing strategy
Building an effective organic marketing strategy can be done without a large budget.
13 ways to develop an organic marketing strategy Read More »
8 essential things to understand about consumer psychology
Understanding of consumers as individuals can guide current and future business decisions.
8 essential things to understand about consumer psychology Read More »
Despite the Bear Market, Younger Generations Should Embrace ‘Buy and Hold’ Strategies Crypto, Neobanks, NFTs
The economy is looking even more dire, and there are lessons performance marketers can take away.
10 practical things leaders can do to help team members avoid burnout
Finding and retaining talent is increasingly challenging for businesses, so it’s essential for leaders to take good care of the valued team members.
10 practical things leaders can do to help team members avoid burnout Read More »
6 customer success metrics that can provide insight into marketing efforts
Monitoring different customer success metrics is a great was to gain insight into what’s working well.
6 customer success metrics that can provide insight into marketing efforts Read More »
8 questions a manager should ask direct reports during reviews
While employees may look forward to reviews or scheduled one-on-ones to get advice from their manager, these conversations offer managers an opportunity to learn new things from their employees too.
8 questions a manager should ask direct reports during reviews Read More »
7 industry leaders’ tips for coping with supply chain issues
Headlines about ongoing supply chain issues are all over the media, and consumers are increasingly becoming used to seeing sparsely filled or even empty shelves in stores.
7 industry leaders’ tips for coping with supply chain issues Read More »
