Too often, we rely on surface-level metrics to define success—without asking whether they reflect real progress. Jessica Hawthorne-Castro shares which success measures can mislead leaders and offers thoughtful guidance on what to track instead in this insightful piece from Business Journals Leadership Trust.
6 common success measures that may mislead leaders Read More »
Trust is the foundation of every successful business—but it’s easier to lose than gain. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights which common mistake companies make that can quietly erode customer trust over time.
7 common business mistakes that undermine customers’ trust Read More »
In a recent interview with Authority Magazine, Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, shares her journey from the entertainment industry to leading a pioneering advertising agency. She discusses the power of integrating creativity with data analytics and the importance of authentic, feminine leadership in today’s dynamic business environment.
Setting team goals that truly drive results requires more than just ambition—it demands clarity, alignment and structure. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy for goal-setting that align teams and propel performance. Discover how to transform goal-setting into a powerful tool for success.
9 smart strategies for setting team goals that get results Read More »
Leadership isn’t just about strategy—it’s about mindset. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy to foster positivity both in and out of the workplace. A great reminder that small, intentional actions can create lasting impact.
8 ways leaders can foster positivity (in and out of the workplace) Read More »
Summer internships are more than just a resume booster—they’re a powerful opportunity for agencies to build future talent and get fresh perspectives on key initiatives. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares which tasks interns can take on to deliver real value and gain meaningful experience.
How to leverage summer internships: 14 tasks for agency interns Read More »
Small businesses often lead the way in innovation and adaptability. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights a key strategy that larger organizations can learn from.
5 smart small-biz strategies every business should adopt Read More »
In today’s ever-changing business landscape, uncertainty is a constant. However, effective leadership involves navigating these challenges with confidence and adaptability. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro provides valuable insight that can help leaders not only survive but thrive during uncertain times.
How to plan and lead with confidence (even during uncertainty) Read More »
In today’s competitive landscape, small agencies can harness the power of AI without breaking the bank. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her low-cost AI solution that enable lean teams to enhance productivity, creativity and client engagement. These tools demonstrate that with the right resources, smaller agencies can compete effectively with larger counterparts.
How to make the most of AI: 19 low-cost solutions for smaller agencies Read More »
In the ever-evolving landscape of digital marketing, having the right tools is crucial for efficiency and success. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her must-have tool that top marketers rely on to optimize their workflows. From AI-powered assistants to comprehensive analytics platforms, these tools are designed to enhance productivity and drive results.
10 must-have tools for the best digital marketing workflow Read More »
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