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6 Ways To Thrive In Today’s Challenging Omnichannel Economy

By Jessica Hawthorne-Castro Original Publication: YPO.Org Date of Publication: October 9, 2018 Today’s marketing landscape is broader, deeper and more complex than ever before. There are more channels, more choices and more customers who get more savvy every day. Thriving in this “omnichannel marketing” playground is a balancing act. Companies have to continuously evaluate and […]

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Hawthorne has been selected as a winner of 8 Davey Awards!

Agency Press / By jfrancis

October 24, 2018 — Hawthorne has been selected as a winner of 8 Davey Awards (1 Gold and 7 Silver) for: HomeAdvisor “With HomeAdvisor” Campaign GOLD in Campaign -Commercial Campaign for Commercials. With these spots we aimed to expand HomeAdvisor’s target audience to include first-time millennial homeowners looking for help with home improvements and baby

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Why direct response TV marketing is still effective

Agency Press / By jfrancis

By Bill Cogar Original Publication: SmartBrief Date of Publication: October 23, 2018 Any advertisement that engages consumers and asks them to respond directly to a brand in the form of a click, call or purchase, including but not limited to mailers, billboards, social and display advertisements, emails, texts or calls is known as responsive or

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Hawthorne Selected as Bronze Winner of the 2018 Galaxy Awards in both TV Ad and Video Campaign Categories

Agency Press / By jfrancis

Hawthorne Selected as Bronze Winner of the 2018 Galaxy Awards in both TV Ad and Video Campaign Categories October 22, 2018 — Hawthorne is awarded the 2018 Bronze Galaxy Awards awards for: L’Oreal “Revitalift” TV Ad BRONZE in TV Ad – Single Hawthorne’s TV ad for “Revitalift” focused on the authority of experts, the experiences

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Hawthorne Selected as Silver Winner of the 2018 W3 Award

Agency Press / By jfrancis

Hawthorne is proud to announce it’s Silver Winner 2018 W3 Award October 4, 2018 — Hawthorne is awarded the 2018 W3 Silver award for: thredUP “Influencer” Campaign SILVER in Campaigns – Social Campaign Take a look at the winning entry: Campaign: Second Hand What

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“If You’re Looking For A Job In Advertising, Strive To Combine Your Right Brain Creativity With Left Brain Data”

Agency Press / By jfrancis

By Jessica Hawthorne-Castro Original Publication: Howigotjob.com Date of Publication: September 24, 2018 Why Did You Seek Out A Career In The Advertising Industry? Patience has never been my strong suit, so finding a career that allows me to see immediate results was a natural fit for me. Advertising provides the best of both worlds –

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5 Ways Marketers Can Hire Data-Savvy Talent

Agency Press / By jfrancis

By Jessica Hawthorne-Castro Original Publication: Recruiter.com Date of Publication: September 25, 2018 The field of marketing and advertising has historically attracted a wide range of people with a wide range of skill sets and interests. Communication, psychology, art, writing, and business are all part of the marketing stew — and increasingly, so is data science.

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Jessica Hawthorne-Castro Recognized As A Winner Of The 2018 CEO World Awards

Agency Press / By jfrancis

Jessica Hawthorne-Castro, CEO of Hawthorne, has been named as one of the Gold Winners of The CEO World Awards, within the Female CEO of the Year category. The CEO World Awards are an annual industry and peers recognition program honoring CEOs and organizations of all types and sizes in North America, Europe, Middle-East, Africa, Asia-Pacific,

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How Agencies Can Help Prepare The Next Generation Of Data-Driven Marketers

Agency Press / By jfrancis

By Jessica Hawthorne-Castro Original Publication: AdExchanger Date of Publication: September 20, 2018 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Hawthorne-Castro, CEO at Hawthorne. The rise of data science has had a major impact on just about every

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Jessica Hawthorne-Castro Recognized As A Winner Of The 2018 Finance Monthly CEO Awards

Agency Press / By jfrancis

Jessica Hawthorne-Castro is CEO of Hawthorne, a leading Los Angeles based advertising agency specializing in analytics-driven campaigns. As CEO of Hawthorne, Hawthorne-Castro has been recognized throughout the professional community as a leader in the marketing revolution of advertising where art meets science. The company specializes in analytics-driven campaigns and offers a complete service approach that

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