AI is reshaping marketing teams from the inside
AI isn’t just changing the tools marketers use—it’s reshaping how marketing teams collaborate, make decisions and drive growth. In her latest article for MarTech, Jessica Hawthorne-Castro explores how AI is transforming marketing organizations from the inside out, and why success depends on evolving roles, workflows and leadership alongside the technology.
Whether you’re leading a marketing team or preparing your organization for what’s next, this is a timely perspective on where the industry is headed.
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