Brand | Hawthorne Advertising

Brand visibility versus leader visibility: 22 perspectives

Looking to better understand the balance between brand visibility and leadership presence? Check out this new Inc. article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From building trust through authentic executive voices to understanding when leaders should step forward (and when the brand should lead), the piece explores how visibility — both personal and corporate — plays a critical role in shaping reputation and connection.

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Why brand and performance marketing work better together

Agency Press / By Paulina Rzepkowska

In today’s marketplace, brand and performance marketing aren’t opposing forces — they’re multipliers. In her latest article for Inc., Jessica Hawthorne-Castro breaks down why unifying brand and performance under a single strategy drives both immediate results and long-term growth. From building emotional connection to capturing conversions more efficiently, this read offers a fresh perspective for marketers and business leaders alike.

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6 strategies for crafting a powerful brand story

Agency Press / By Paulina Rzepkowska

Crafting a brand story is more than words; it’s about connection, purpose and resonating with the audience on a deeper level. Jessica Hawthorne-Castro shared her expert insights on storytelling for powerful branding in the latest Business Journals Leadership Trust article.

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How to create a high-value, brand-boosting B2B blog

Agency Press / By Paulina Rzepkowska

Building a high-value brand through content marketing is essential in today’s competitive B2B landscape. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro provides her insight on building a blog that not only attracts attention but also boosts credibility and drives business growth.

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How to create a brand story that engages young customers

Agency Press / By Paulina Rzepkowska

Question: What’s one of the 8 leaders’ strategies to create a brand story that engages young customers?

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10 critical factors you can’t overlook in a shareholder or partnership agreement

Agency Press / By jfrancis

The devil is often in the details when it comes to business arrangements, especially when you’re crafting a shareholder or partnership agreement. Every piece of information needs to be carefully discussed and agreed upon.

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10 ways business leaders can make in-office work more appealing

Agency Press / By jfrancis

At the height of the Covid-19 pandemic, many businesses switched to remote work to protect their team members. While some initially struggled with the change, many companies and professionals have embraced the flexibility.

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15 ways to become a more transparent leader (and better inspire your team)

Agency Press / By jfrancis

The role of a leader isn’t simply to drive profit and give orders to subordinates. A strong leader can inspire enthusiasm and loyalty in their teams, driving passion for the company’s product or service.

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14 trust-breaking mistakes that can damage your company’s brand

Agency Press / By jfrancis

First impressions are incredibly important — and are also made incredibly quickly. Studies have shown that we make judgments about new people in a matter of seconds.

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7 Smart Ways To Assess The Quality Of Your Brand’s Content

Agency Press / By jfrancis

Anyone in or adjacent to the marketing world knows that “content is king.” Everything you create and share with the public should always be of high quality, as it’s a representation of your brand and is what will draw people to your business.

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