Question: What is one of the 15 top tips for creating platform- and creator-first campaign strategies?
In agency-client relationships, the client plays an important role in helping to develop successful marketing campaigns for their brand.
Account-based marketing has become a big priority for B2B companies. It allows businesses to better understand and target consumers by personalizing outreach to their specific needs and priorities.
Some agency clients may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions.
In addition to trust, clear communication is foundational to any professional team’s success.