Christian Jones | Hawthorne Advertising

Mapping performance marketing for home services

How do home services brands break through the noise of competitive advertising, build (and maintain) awareness that elevates them above competitor messaging and ensure they’re on the short list of service providers when potential customers start calling for estimates?

Our SVP of Marketing & Client Development Christian Jones shares his insights on regional performance marketing. Read the full article in Contractor Magazine.

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The crossover between brand and performance

Agency Press / By Paulina Rzepkowska

How can you balance brand and performance to achieve full-funnel efficacy? Our SVP of Marketing & Client Development, Christian Jones, a recent guest on the podcast “Performance Delivered”, shares some pro tips on how brands can effectively navigate the brand/performance spectrum, along with some thoughts on personalization at scale with AI and how virtual goods can deliver IRL value for brands.

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How balanced is your 2023 marketing portfolio?

Agency Press / By Paulina Rzepkowska

Marketers have been challenged over the past few years when it comes to creating annual marketing and media strategies, adapting to a changing media landscape and quickly addressing new consumer buying habits. Our SVP of Marketing & Client Development, Christian Jones, has some pro tips to keep top of mind whenever you undertake planning. Read the full article on Street Fight.

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The Path of Today’s CPG Brands

Agency Press / By Paulina Rzepkowska

Increased competition from niche brands has not only weakened traditional brand loyalty, but has also created a paradigm shift for how CPG brands do business. Our Director of Client Development, Cyndi McMaster, explores the challenges and opportunities for today’s marketers. Read the full article on Retail TouchPoints.

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What marketers are missing about zero-party data

Agency Press / By Paulina Rzepkowska

What is zero-party data? It’s a key that can unlock entirely new models for customer engagement, if marketers embrace it. It can also fulfill the promise of true personalization and build a foundation of loyalty and trust with your audience.
Our SVP of Marketing & Client Development, Christian Jones, examines how to leverage zero-party data to drive successful engagement. Read the full article on VentureBeat.

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Advertise in the Metaverse? It’s Complicated.

Agency Press / By Paulina Rzepkowska

If the metaverse becomes a place where billions of real people interact and have expendable currencies, brands will leverage experiences to drive consumers down a purchase funnel, just as they do in the physical world. But how that ecosystem of brand/advertiser, media and consumer take shape is still in flux. Our SVP of Marketing Christian Jones has some things to consider when jumping in.

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Personalization at Scale: What Synthetic Media’s Rise Means for Brands

Agency Press / By jfrancis

As your agency no doubt has a website, you know how important it is to populate it with content that attracts and engages potential clients who visit it.

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The Great Consumer Reset

Agency Press / By jfrancis

2022 is in full swing, and while marketers are “innovating” with applications of new dressings on old sales models, many are missing the paradigm shift that’s also upon us.

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OK Boomer: How to Sell Online to Consumers Age 60 and Up

Agency Press / By jfrancis

When the Baby Boom generation came of age in the U.S., it was the largest generational cohort in history.

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