Creative | Hawthorne Advertising

How to make the most of AI: 19 low-cost solutions for smaller agencies

In today’s competitive landscape, small agencies can harness the power of AI without breaking the bank. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her low-cost AI solution that enable lean teams to enhance productivity, creativity and client engagement. These tools demonstrate that with the right resources, smaller agencies can compete effectively with larger counterparts.

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10 must-have tools for the best digital marketing workflow

Agency Press / By Paulina Rzepkowska

In the ever-evolving landscape of digital marketing, having the right tools is crucial for efficiency and success. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her must-have tool that top marketers rely on to optimize their workflows. From AI-powered assistants to comprehensive analytics platforms, these tools are designed to enhance productivity and drive results.

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What ethical AI really looks like in agency work

Agency Press / By Paulina Rzepkowska

As AI continues to transform the marketing and advertising landscape, agencies are being called to lead with responsibility and transparency. In Forbes Agency Council latest article, Jessica Hawthorne-Castro explores what ethical AI truly looks like in agency work. If you’re leveraging AI in your strategy, this is an important read.

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17 expert tips for marketers to leverage data-driven creative

Agency Press / By Paulina Rzepkowska

Data is only powerful when it’s used creatively. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips on how marketers can unlock the full potential of data-driven creative—and it’s a must-read for anyone looking to elevate their strategy in 2025. From personalization to performance insights, this article is packed with actionable ideas that bridge the gap between analytics and storytelling.

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How to ensure designers using AI retain a sense of pride in their work

Agency Press / By Paulina Rzepkowska

Question: What’s one of the sixteen ways designers using AI can retain a sense of pride in their work?

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Hawthorne Advertising enters 2023 with significant momentum after winning multiple prestigious awards and showcasing agency media influence in 2022

Agency Press / By Paulina Rzepkowska

Hawthorne’s innovative work received honors from prestigious awards programs in 2022, including the Hermes Creative Awards, Vega Digital Awards, Telly Awards, dotCOMM Awards and more.

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Hawthorne Advertising Ends 2021 With 50 Agency Award Wins

Agency Press / By jfrancis

LOS ANGELES, Jan. 4, 2022 /PRNewswire/ — Happy New Year! Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, which recently celebrated its 35th Anniversary, announced today that their 2021 ended strong with creative and agency work on behalf of Hawthorne clients earning 50 awards from more than 10 different organizations.

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Hawthorne Advertising Secures 25 New Creative Award Wins

Agency Press / By jfrancis

LOS ANGELES, June 15, 2021 /PRNewswire/ — Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, announced today that its creative work on behalf of several clients has earned 25 awards in the first half of 2021 from four different organizations.

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13 Unique Ways A Business Can Use Video To Engage Its Audience

Agency Press / By jfrancis

Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.

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15 Mistakes Agencies Make In Their Creative Content Process (And How To Fix Them)

Agency Press / By jfrancis

The creative content process can take a long time, and each agency has a different approach to it. There’s no standardized method of producing content, and what one agency provides will be vastly different from another because of how they go about developing it.

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