Creative | Hawthorne Advertising

17 expert tips for marketers to leverage data-driven creative

Data is only powerful when it’s used creatively. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips on how marketers can unlock the full potential of data-driven creative—and it’s a must-read for anyone looking to elevate their strategy in 2025. From personalization to performance insights, this article is packed with actionable ideas that bridge the gap between analytics and storytelling.

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How to ensure designers using AI retain a sense of pride in their work

Agency Press / By Paulina Rzepkowska

Question: What’s one of the sixteen ways designers using AI can retain a sense of pride in their work?

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Hawthorne Advertising enters 2023 with significant momentum after winning multiple prestigious awards and showcasing agency media influence in 2022

Agency Press / By Paulina Rzepkowska

Hawthorne’s innovative work received honors from prestigious awards programs in 2022, including the Hermes Creative Awards, Vega Digital Awards, Telly Awards, dotCOMM Awards and more.

Hawthorne Advertising enters 2023 with significant momentum after winning multiple prestigious awards and showcasing agency media influence in 2022 Read More »

Hawthorne Advertising Ends 2021 With 50 Agency Award Wins

Agency Press / By jfrancis

LOS ANGELES, Jan. 4, 2022 /PRNewswire/ — Happy New Year! Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, which recently celebrated its 35th Anniversary, announced today that their 2021 ended strong with creative and agency work on behalf of Hawthorne clients earning 50 awards from more than 10 different organizations.

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Hawthorne Advertising Secures 25 New Creative Award Wins

Agency Press / By jfrancis

LOS ANGELES, June 15, 2021 /PRNewswire/ — Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, announced today that its creative work on behalf of several clients has earned 25 awards in the first half of 2021 from four different organizations.

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13 Unique Ways A Business Can Use Video To Engage Its Audience

Agency Press / By jfrancis

Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.

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15 Mistakes Agencies Make In Their Creative Content Process (And How To Fix Them)

Agency Press / By jfrancis

The creative content process can take a long time, and each agency has a different approach to it. There’s no standardized method of producing content, and what one agency provides will be vastly different from another because of how they go about developing it.

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Hawthorne sweeps up 21 awards in 2nd half of 2018 honoring creative work and agency accolades.

Agency Press / By Paulina Rzepkowska

Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won 21 creative and corporate awards in the second half of 2018, bringing its total awards for the year to an impressive 51. The awards were granted by four different organizations and recognized 12 different Hawthorne campaigns for 9 different clients. In addition, CEO and owner Jessica Hawthorne-Castro was honored with two awards for her leadership. These accolades reflect Hawthorne’s unparalleled standing within the advertising industry and the high-quality, measurable impact of its work.

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Hawthorne Sweeps Up 29 Awards In 2017 Honoring Its Creative Work

Agency Press / By jfrancis

Original Publication: PR Newswire Date Published: June 5, 2017 The prizes include the Telly Awards, American Advertising Awards, Hermes Creative Awards, ASTRID Awards and Communicator Awards LOS ANGELES, June 5, 2017 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced that it has won 29 creative awards in 2017, just five months into

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