Data | Hawthorne Advertising

Data

Data To Decisions

Data without context can lack insights as it only states the obvious—what happened, what was measured, what took place.  By 2020, there will be around 44 zettabytes of data—that’s enough data to fill 1.3 trillion iPhones.  The larger problem is what to do with the data.

As seen on DRTV

DRTV Lessons from Successful Brand Launches

By George Leon, Chief Strategy Officer – Hawthorne Original Publication: New Media and Marketing  Date of Publication: January 23, 2019 When it comes to capitalizing on direct response television (DRTV) advertising, some of the best advice comes from privately held startups valued at over $1 billion. That’s because they’ve seemingly mastered the use of TV advertising …

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Omnichannel

6 Ways To Thrive In Today’s Challenging Omnichannel Economy

By Jessica Hawthorne-Castro  Original Publication: YPO.Org Date of Publication: October 9, 2018 Today’s marketing landscape is broader, deeper and more complex than ever before. There are more channels, more choices and more customers who get more savvy every day. Thriving in this “omnichannel marketing” playground is a balancing act. Companies have to continuously evaluate and …

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Neuromarketing

What Marketers Need to Know About Neuromarketing

Author:  Kaya Ismail with Jessica Hawthorne-Castro Original Publication: CMSWire  Date Published: September 25, 2018 Personalization is now a fundamental feature of any good customer experience. For instance, 84 percent of customers say being treated like a person, not a number, is very important to winning their business. In other words, customers expect brands to remember their …

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“If You’re Looking For A Job In Advertising, Strive To Combine Your Right Brain Creativity With Left Brain Data”

By Jessica Hawthorne-Castro  Original Publication: Howigotjob.com Date of Publication: September 24, 2018 Why Did You Seek Out A Career In The Advertising Industry? Patience has never been my strong suit, so finding a career that allows me to see immediate results was a natural fit for me. Advertising provides the best of both worlds – …

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