Predictive analytics is the backbone of modern data-driven decision making in marketing. Here are tips on getting started and scaling up to empower your campaigns.
Simplifying the power of predictive modeling for marketing success Read More »
Transforming your agency from a long format agency to one focused on data analytics is a long, involved process. It takes about 15 years, to be exact.
Podcast: A People-First Agency Transformation Strategy Read More »
Data gives advertisers the power to fine-tune their campaigns and deliver strong results. Industry experts shared their best advice about advertising data, including methods for collecting it, analyzing it, and putting it to use.
Tips to Help You Understand and Action Your Advertising Data Read More »
Data without context can lack insights as it only states the obvious—what happened, what was measured, what took place. By 2020, there will be around 44 zettabytes of data—that’s enough data to fill 1.3 trillion iPhones. The larger problem is what to do with the data.
The marketing landscape is ever-changing, and it can be difficult to keep up. Even if you’ve been in the industry for years, there are always new trends emerging and and methods evolving.
15 Challenges Marketers Faced In 2018 (And What They Learned) Read More »
By George Leon, Chief Strategy Officer – Hawthorne Original Publication: New Media and Marketing Date of Publication: January 23, 2019 When it comes to capitalizing on direct response television (DRTV) advertising, some of the best advice comes from privately held startups valued at over $1 billion. That’s because they’ve seemingly mastered the use of TV advertising
DRTV Lessons from Successful Brand Launches Read More »
By John Francis, DBA Original Publication: Marketo Date of Publication: November 12, 2018 When I worked as a webmaster at AOL in the early days, every employee had visibility into every member’s account. Then in 1999, a naval officer was outed by one of the employees after he logged into an alternate profile with a
What Is Privacy Forward and Why Does it Matter for Marketers? Read More »
By Jessica Hawthorne-Castro Original Publication: YPO.Org Date of Publication: October 9, 2018 Today’s marketing landscape is broader, deeper and more complex than ever before. There are more channels, more choices and more customers who get more savvy every day. Thriving in this “omnichannel marketing” playground is a balancing act. Companies have to continuously evaluate and
6 Ways To Thrive In Today’s Challenging Omnichannel Economy Read More »
By Bill Cogar Original Publication: SmartBrief Date of Publication: October 23, 2018 Any advertisement that engages consumers and asks them to respond directly to a brand in the form of a click, call or purchase, including but not limited to mailers, billboards, social and display advertisements, emails, texts or calls is known as responsive or
Why direct response TV marketing is still effective Read More »
Author: Kaya Ismail with Jessica Hawthorne-Castro Original Publication: CMSWire Date Published: September 25, 2018 Personalization is now a fundamental feature of any good customer experience. For instance, 84 percent of customers say being treated like a person, not a number, is very important to winning their business. In other words, customers expect brands to remember their
What Marketers Need to Know About Neuromarketing Read More »
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