e-commerce | Hawthorne Advertising

e-commerce

How to drive e-commerce engagement and conversions: agency insights

Looking to boost e-commerce engagement and turn more browsers into buyers in 2026? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creating seamless, data-driven customer journeys and leveraging AI-powered personalization to refining conversion funnels and building trust at every digital touchpoint, these expert perspectives break down what it really takes to drive meaningful engagement and measurable sales growth online.

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16 ways for agency leaders to help new remote hires ramp up faster

Starting a new role remotely can feel like being dropped into a new world without a map. For agency leaders, helping new hires find their footing—fast—isn’t just good onboarding, it’s good business. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips to help remote team members ramp up more quickly and feel connected from day one. If you’re leading a hybrid or remote team, it’s well worth the read.

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10 reasons live shopping is driving e-commerce growth in 2025

Live shopping is no longer a trend, it’s a transformation. From real-time engagement to instant conversion, live commerce is redefining how brands connect with consumers. In Forbes Agency Council latest article, Jessica Hawthorne-Castro provides insights into why live shopping is driving serious e-commerce growth in 2025. If you’re in marketing, retail or digital strategy, it’s worth the read.

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