Forbes Agency Council

Encourage more Diversity in the Agency World

12 Ways To Encourage More Diversity In The Agency World

Agency Press / By

Author: Forbes Agency Council Original Publication: Forbes Date Published: August 12, 2018 There’s been a lot of industry talk recently around diversity and inclusion. And rightfully so: Having a diverse team is important for many reasons, including the ability to envision, discuss and brainstorm ideas or campaigns from many different perspectives. But there’s more work that

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12 Planning Strategies to Keep Your Editorial Calendar on Track

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Author: Forbes Agency Council Original Publication: Forbes Date Published: July 28, 2018 Creating content has quickly become one of the core activities for most brands’ marketing teams. Blog posts, social media, videos and other assets serve to establish a company’s expertise while building trust and interest with their current and potential customer base. As the demand

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Forbes Agency Council

If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics

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Author: Forbes Agency Council Original Publication: Forbes Date Published: June 3, 2018 The reason channels like Facebook, Twitter, Instagram and YouTube are so successful is because they encourage two-way conversations with customers. If you want those conversations to be successful and ultimately lead to conversions, you have to remember that people want to talk to other people, not

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10 Places To Look When Your Website Traffic Is Dropping

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Author: Forbes Agency Council Original Publication: Forbes Date Published: June 2, 2018 For companies that generate most of their leads and sales online, bringing in steady website traffic is critical. That’s why a sharp decline in traffic sends the average business into full-on panic mode. While you should be concerned about a sudden dip in site

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Autonomous Vehicle

Autonomous Vehicles Will Be A New Opportunity For Marketers

Agency Press / By

Author: Forbes Agency Council;  Jessica Hawthorne Original Publication: Forbes Date Published: June 4, 2018 Autonomous vehicles have been at the forefront of innovative thinking and development for some time now, and automakers are already exploring how they can fit into this new future. Earlier this year, Toyota announced its vision to transform from a car company into a

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Forbes Agency Council

When Hiring An Agency, Look For These 11 Traits

Agency Press / By

Author: Forbes Agency Council Original Publication: Forbes Date Published: March 5, 2018 Finding a digital agency that you can work with is key to the success of your business. You may have a long-standing relationship with a firm, but it just might not be providing your company what it needs to reach its marketing strategy goals. According to a report by the Association

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Hawthorne Accepted into Forbes Agency Council

Agency Press / By

Jessica Hawthorne, CEO of Hawthorne, a creative, analytics and technology-driven advertising agency, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Jessica joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers

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Forbes Agency Council

9 Expert Tips For Achieving Maximum Success With Your Digital Agency

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Author: Forbes Agency Council Original Publication: Forbes Date Published: March 2, 2018 Attaining success with your business is the goal of every digital agency owner. You strive to do better than the year before and work harder than ever to accomplish your goals for every quarter. As much as you try, you may face obstacles that

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