Gen Z places less value on high price tags and material goods, whereas millennials buy pricey bottles, designer goods and trips.
Don’t Blur the Lines When Marketing to Millennials and Gen Z Read More »
Question: What’s one of the 14 must-do activities for leadership groups in Q4?
Answer: Dig into strategic planning for the coming year.
14 must-do activities for leadership groups in Q4 Read More »
Question: What’s one way to tackle a perfectionist mindset and get more done?
Answer: Make a detailed strategic plan.
15 ways to tackle a perfectionist mindset and get more done Read More »
Social networks are the new search engines. How performance marketers can leverage this trend.
Are You Using Social Media to Inspire Younger Buyers? Read More »
A social media slip-up can cause quick and lasting damage to a brand or business.
7 common social media faux pas committed by businesses (and what to do instead) Read More »
From selling school supplies and college dorm furniture to promoting special deals on phones and travel, marketers work hard during this short but critical window of time to capture the attention of students and their parents.
12 Ways To Capture Consumers’ Attention With A Back-To-School Campaign Read More »
To ensure branding changes will align with both current and new customers, business leaders must do their due diligence for every step of the process.
8 best launch strategies for a rebrand Read More »
While some brands rely on highly produced and polished video content to reach their ideal customers, those with a penchant for down-to-earth production styles and a bit of creativity can help new prospects discover their offerings with a well-planned TikTok content strategy.
16 Approaches Brands Can Take To Boost Engagement On TikTok Read More »
Pivoting or expanding products and services can help a business not only survive a downturn but thrive.
13 smart ways businesses can leverage opportunities for growth during a market downturn Read More »
The creation of safe spaces in the workplace can give employees the freedom to share when they’re ready.
11 ways leaders can encourage employees to speak freely Read More »
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