Jessica Hawthorne-Castro | Page 46 of 47

12 Planning Strategies to Keep Your Editorial Calendar on Track

Author: Forbes Agency Council Original Publication: Forbes Date Published: July 28, 2018 Creating content has quickly become one of the core activities for most brands’ marketing teams. Blog posts, social media, videos and other assets serve to establish a company’s expertise while building trust and interest with their current and potential customer base. As the demand […]

12 Planning Strategies to Keep Your Editorial Calendar on Track Read More »

How Voice Technology Is Changing The Way We Work

Agency Press / By jfrancis

Author: Forbes Agency Council Original Publication: Forbes Date Published: July 27, 2018 How many times have you set a reminder, sent a message or searched for the answer to a question, simply by speaking into your phone? Voice technology, combined with built-in AI assistants like Siri and Cortana, have made these situations commonplace, and it’s changing

How Voice Technology Is Changing The Way We Work Read More »

BUSINESS WOMEN OF THE YEAR AWARDS 2018 CEO Today

Agency Press / By jfrancis

CEO Today is pleased to officially announce the full list of finalists and, of course, the winners of our 2018 Business Women of the Year Awards! Committed to recognizing the success and achievements of women in business, the CEO Today Business Women of the Year Awards celebrate women who are the driving force behind their

BUSINESS WOMEN OF THE YEAR AWARDS 2018 CEO Today Read More »

Increase Customer Engagement With Data-Driven Marketing

Agency Press / By jfrancis

By Jessica Hawthorne-Castro (YPO Los Angeles) Original Publication: YPO.Org How companies are leveraging data to develop complete, multi-channel pictures of exactly what their customers think and want — and then fulfilling those needs. There isn’t a corner of the advertising world that hasn’t been touched by data-driven marketing, or the use of data to make

Increase Customer Engagement With Data-Driven Marketing Read More »

Hawthorne Sweeps Up 30 Awards In 2018 Honoring Its Creative Work

Agency Press / By jfrancis

The prizes include the Telly Awards, Hermes Creative Awards, ASTRID Awards and Communicator Awards LOS ANGELES, June 12, 2018 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced that it has won 30 creative awards thus far in 2018. The awards—granted by four different organizations and recognizing 16 different Hawthorne campaigns—highlight the

Hawthorne Sweeps Up 30 Awards In 2018 Honoring Its Creative Work Read More »

If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics

Agency Press / By jfrancis

Author: Forbes Agency Council Original Publication: Forbes Date Published: June 3, 2018 The reason channels like Facebook, Twitter, Instagram and YouTube are so successful is because they encourage two-way conversations with customers. If you want those conversations to be successful and ultimately lead to conversions, you have to remember that people want to talk to other people, not

If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics Read More »

10 Places To Look When Your Website Traffic Is Dropping

Agency Press / By jfrancis

Author: Forbes Agency Council Original Publication: Forbes Date Published: June 2, 2018 For companies that generate most of their leads and sales online, bringing in steady website traffic is critical. That’s why a sharp decline in traffic sends the average business into full-on panic mode. While you should be concerned about a sudden dip in site

10 Places To Look When Your Website Traffic Is Dropping Read More »

Autonomous Vehicles Will Be A New Opportunity For Marketers

Agency Press / By jfrancis

Author: Forbes Agency Council; Jessica Hawthorne-Castro Original Publication: Forbes Date Published: June 4, 2018 Autonomous vehicles have been at the forefront of innovative thinking and development for some time now, and automakers are already exploring how they can fit into this new future. Earlier this year, Toyota announced its vision to transform from a car company into a

Autonomous Vehicles Will Be A New Opportunity For Marketers Read More »

10 Tips To Follow Now: The Road To CEO

Agency Press / By jfrancis

Author: Jessica Hawthorne-Castro, CEO Original Publication: Ms. Career Girl Date Published: March 22, 2018 That bit of wisdom from the legendary Estee Lauder has served me well in my journey from career girl to CEO. It’s one thing to set your goal at the top. It’s another thing altogether to create an action plan to make it

10 Tips To Follow Now: The Road To CEO Read More »

When Hiring An Agency, Look For These 11 Traits

Agency Press / By jfrancis

Author: Forbes Agency Council Original Publication: Forbes Date Published: March 5, 2018 Finding a digital agency that you can work with is key to the success of your business. You may have a long-standing relationship with a firm, but it just might not be providing your company what it needs to reach its marketing strategy goals. According to a report by the Association

When Hiring An Agency, Look For These 11 Traits Read More »