Karla Crawford Kerr | Hawthorne Advertising

Unlocking Growth: Building Out Your High-Performing Funnel Strategy. LeadsCon 2025 Key Takeaways and Practical Action Steps.

Everybody loves the bottom of the funnel. High converting, low hanging fruit, am I right? But you’ve got to feed the top to keep that flywheel spinning. So, what’s the secret? Our VP of Marketing, Karla Crawford Kerr hosted a panel discussion at LeadsCon Las Vegas last month and surfaced some key takeaways, including the direct correlation between brand initiatives & measurable sales lift, and defining agreed-upon measurement models that will validate the effects.

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Your 2024 Back-to-School Campaign Planning: Too Soon? Nope

Agency Press / By Paulina Rzepkowska

The back-to-school shopping rush is hectic for retailers, ranking just behind the holiday season on the marketing calendar. But now that kids in grades K-12 have returned to class and college students are heading back to campus, it’s time to start planning your back-to-school 2024 marketing campaign. Our VP of Marketing, Karla Crawford Kerr provides some insights and pro tips about how to make the most of this opportunity.

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Seriously — this is the smartest time to invest in marketing

Agency Press / By Paulina Rzepkowska

Challenging macroeconomic times bring opportunities. Indeed, now is the best time to invest in your marketing efforts to deliver immediate and long-term competitive advantages. Our VP of Marketing Karla Crawford Kerr, has insights to help you make right decisions. Read the full article on MarTech Series.

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CPG and its New Direction: Emerging vs. Legacy Brands

Agency Press / By Paulina Rzepkowska

The marketing efforts and strategies within the consumer packaged goods (CPG) industry are evolving faster than ever. Nearly all aspects of the CPG category has changed, including the classifications, the way brands develop products and go-to-market strategies, and how consumers learn about and purchase the actual products. Our VP of Marketing, Karla Crawford Kerr provides some insights and pro tips to navigate the new landscape of CPG.

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Brand Response TV – More for Less?

Agency Press / By jfrancis

It’s easy to build a quarterly marketing plan that sticks too close to the status quo. However,great strategists know that a truly memorable marketing campaign involves innovation

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Top 8 Expert Tips For Client Success in 2019

Agency Press / By jfrancis

Thanks to a bestselling book and a hit Netflix series, Marie Kondo and her ethos of cleaning, organizing and “sparking joy” has become an international phenomenon. However, the power of decluttering isn’t limited to homes. Businesses can also embrace the KonMari method to emphasize the assets that make their brand shine.

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