Karla Crawford Kerr | Hawthorne Advertising

Karla Crawford Kerr

CPG and its New Direction: Emerging vs. Legacy Brands

The marketing efforts and strategies within the consumer packaged goods (CPG) industry are evolving faster than ever. Nearly all aspects of the CPG category has changed, including the classifications, the way brands develop products and go-to-market strategies, and how consumers learn about and purchase the actual products. Our VP of Marketing, Karla Crawford Kerr provides some insights and pro tips to navigate the new landscape of CPG.

Top 8 Expert Tips For Client Success in 2019

Thanks to a bestselling book and a hit Netflix series, Marie Kondo and her ethos of cleaning, organizing and “sparking joy” has become an international phenomenon. However, the power of decluttering isn’t limited to homes. Businesses can also embrace the KonMari method to emphasize the assets that make their brand shine.