As Connected TV (CTV) and streaming continue to dominate the media landscape, PR professionals have a powerful new avenue to amplify their campaigns. In Forbes Agency Council latest article, Jessica Hawthorne-Castro discusses how well-crafted CTV spots can leverage storytelling and strategic targeting to build trust and authority with highly engaged audiences.
How to leverage connected TV and streaming for PR campaigns Read More »
Question: What’s one of the 14 ways to create unique marketing and ad campaigns with AI?
14 ways to create unique marketing and ad campaigns with AI Read More »
Question: What is one of the 15 top tips for creating platform- and creator-first campaign strategies?
15 top tips for creating platform- and creator-first campaign strategies Read More »
Developing a great product or service is only the first step in bringing the world to your business’s door.
16 often-overlooked steps in building an effective marketing campaign Read More »
Business leaders must often make important decisions for their companies — decisions that don’t always have simple solutions.
14 essential elements of a successful marketing campaign Read More »
Transforming your agency from a long format agency to one focused on data analytics is a long, involved process. It takes about 15 years, to be exact.
Podcast: A People-First Agency Transformation Strategy Read More »
Data gives advertisers the power to fine-tune their campaigns and deliver strong results. Industry experts shared their best advice about advertising data, including methods for collecting it, analyzing it, and putting it to use.
Tips to Help You Understand and Action Your Advertising Data Read More »
One of the hallmarks of working in an agency is that no two clients want the same thing. Even so, a few campaigns that professionals have worked on are unusual and distinct.
13 Unique Marketing Campaigns And The Valuable Lessons They Teach Read More »
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