Elevate Your Lead Gen Strategy for Accelerated Growth
Lead generation is the lifeblood of any business and marketing strategy. Check out some pro tips to create a solid and sustainable pipeline of prospects that convert.
Lead generation is the lifeblood of any business and marketing strategy. Check out some pro tips to create a solid and sustainable pipeline of prospects that convert.
Question: What is one of the 15 challenges agencies are preparing to meet in 2023?
Question: What is one thing leaders can do to identify the best tech for their agency’s needs?
Question: What is one of the 16 best practices for managing a company website?
Challenging macroeconomic times bring opportunities. Indeed, now is the best time to invest in your marketing efforts to deliver immediate and long-term competitive advantages. Our VP of Marketing Karla Crawford Kerr, has insights to help you make right decisions. Read the full article on MarTech Series.
Question: What is one of the 10 alternative social platforms brands can leverage for marketing?
Marketers have been challenged over the past few years when it comes to creating annual marketing and media strategies, adapting to a changing media landscape and quickly addressing new consumer buying habits. Our SVP of Marketing & Client Development, Christian Jones, has some pro tips to keep top of mind whenever you undertake planning. Read the full article on Street Fight.
The marketing efforts and strategies within the consumer packaged goods (CPG) industry are evolving faster than ever. Nearly all aspects of the CPG category has changed, including the classifications, the way brands develop products and go-to-market strategies, and how consumers learn about and purchase the actual products. Our VP of Marketing, Karla Crawford Kerr provides some insights and pro tips to navigate the new landscape of CPG.
Increased competition from niche brands has not only weakened traditional brand loyalty, but has also created a paradigm shift for how CPG brands do business. Our Director of Client Development, Cyndi McMaster, explores the challenges and opportunities for today’s marketers. Read the full article on Retail TouchPoints.
What is zero-party data? It’s a key that can unlock entirely new models for customer engagement, if marketers embrace it. It can also fulfill the promise of true personalization and build a foundation of loyalty and trust with your audience.
Our SVP of Marketing & Client Development, Christian Jones, examines how to leverage zero-party data to drive successful engagement. Read the full article on VentureBeat.