marketing | Hawthorne Advertising

14 ways AI tools frustrate agency leaders and how to improve them

How can AI tools better support agency leaders and marketing teams? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From improving accuracy and accountability to setting realistic expectations around AI-generated outputs, these perspectives highlight where AI still has room to grow and how organizations can use it more effectively.

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Direct response advertising strategies for maximum ROI

Agency Press / By Paulina Rzepkowska

Explore direct response advertising strategies that improve ROI, drive conversions, and help brands turn targeted campaigns into measurable results.

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DRTV media buying: how to build a high-performance media stack

Agency Press / By Paulina Rzepkowska

Learn how to build a DRTV media stack for performance. Discover strategies for DRTV media buying, tracking, and optimizing campaigns with real-time data.

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What is direct response TV and how to measure ROI

Agency Press / By Paulina Rzepkowska

What is direct response TV? Learn how to measure ROI for direct response TV campaigns using key metrics, tracking methods, and attribution strategies.

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Christian Jones on using AI to elevate Hawthorne Advertising

Agency Press / By Paulina Rzepkowska

In a recent interview with Authority Magazine, Christian Jones, Senior Vice President of Marketing & AI Initiatives at Hawthorne Advertising, shares insights on how AI is helping transform the way we work, collaborate and deliver results for clients. From streamlining workflows to unlocking new creative opportunities, the conversation explores how embracing emerging technology can help companies evolve while staying people-first.

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The BTS video strategies smart brands are using right now

Agency Press / By Paulina Rzepkowska

What makes behind-the-scenes video content so effective for today’s brands? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From creator-led content to more transparent brand narratives, these strategies are reshaping modern video marketing.

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Real-life mistakes that undermined inbound campaigns

Agency Press / By Paulina Rzepkowska

What are some of the biggest mistakes that can undermine an inbound campaign? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From misaligned messaging to poor audience targeting, these insights highlight what it really takes to build campaigns that perform.

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Why performance marketing needs more than ROAS

Agency Press / By Paulina Rzepkowska

As Jessica Hawthorne-Castro highlights in this must-read article for MarTech, performance marketing is being reshaped by rising pressure to prove value beyond ROAS alone. In today’s environment, focusing only on platform efficiency can miss the bigger picture—incremental growth, customer quality, and long-term impact.

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How to build a scalable agency: 20 keys to growth

Agency Press / By Paulina Rzepkowska

Looking to build a more scalable, future-ready agency? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From strengthening operational foundations to balancing innovation with efficiency, these insights highlight what it really takes to scale successfully.

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How to leverage Gen-Z’s nostalgia: 15 expert insights

Agency Press / By Paulina Rzepkowska

Looking to better connect with the next generation of consumers? Check out this new Forbes Agency Council article featuring insights from top marketing leaders — including Jessica Hawthorne-Castro. From reimagining retro trends to balancing authenticity with modern storytelling, these perspectives offer actionable strategies for agencies looking to resonate with Gen Z audiences.

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