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What will the advertising landscape bring in 2024? Our CEO Jessica Hawthorne-Castro predicts we’ll see more opportunity in streaming services, increased use of new technologies for advertising like AR and VR, enhanced personalization through AI and more. Read seven of her predictions and how advertisers can prepare in her article “7 advertising predictions for 2024” at Forbes.
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If you’re not integrating predictive modeling into your media planning and measurement, your campaigns may be lacking.
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