How 14 agencies are helping clients gain an edge this holiday season
Question: What’s one of the ways 14 agencies are helping clients gain an edge this holiday season?
marketing
MarTech360 interview with Jessica Hawthorne-Castro, CEO at Hawthorne Advertising
“When you’re around people who are positive and forward thinking, you benefit from inspiration and fresh perspectives.”
18 agency leaders share best practices for peer-to-peer marketing
Question: What’s one of the 18 best practices for peer-to-peer marketing?
How AI will help marketers harness psychology to drive consumer purchase decisions
Now that forward-thinking marketers are experimenting with generative artificial intelligence (AI) tools and applications, such as machine learning, it’s a great time to explore how AI could be used to leverage cognitive bias psychology. Our CEO Jessica Hawthorne-Castro provides insights on how to harness this technology.
Your 2024 Back-to-School Campaign Planning: Too Soon? Nope
The back-to-school shopping rush is hectic for retailers, ranking just behind the holiday season on the marketing calendar. But now that kids in grades K-12 have returned to class and college students are heading back to campus, it’s time to start planning your back-to-school 2024 marketing campaign. Our VP of Marketing, Karla Crawford Kerr provides some insights and pro tips about how to make the most of this opportunity.
19 agency pros share dream topics they would join a panel to discuss
Question: What’s one of the 19 agency pros’ dream topics they would join a panel to discuss?
19 unconventional branded social media accounts that inspire marketers
Question: What’s one of the 19 unconventional branded social media accounts that inspire marketers?
17 big signs that a prospective agency client isn’t worth taking on
Question: What’s one of the 17 big signs that a prospective agency client isn’t worth taking on?
Exploring new media channels for your brand
As channels to reach target audience evolve, digital marketers need to keep options open and test into new social channels. Of equal importance is maintaining awareness of the mindset of consumers as they jump across networks and engage with different types of content and experiences. How does your brand fit in?
15 types of content assets to meet specific client marketing goals
Question: What’s one of the 15 types of content assets to meet specific client marketing goals?
