In today’s world, it’s more challenging than ever for businesses to cut through the noise and content that exists online and promote their own products or services.
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2022 is in full swing, and while marketers are “innovating” with applications of new dressings on old sales models, many are missing the paradigm shift that’s also upon us.
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Are the days of offline media numbered? Maybe not! Digital media like ads on websites, mobile apps, social media and connected or over-the-top (OTT) TV are often relatively pricey in comparison to other marketing options.
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Every year there are new tactics, channels for reaching consumers and methods of converting them to consider when devising a marketing strategy.
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There is a multitude of factors to consider and important decisions to make when creating an advertising budget.
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Every year there are new tactics, channels for reaching consumers and methods of converting them to consider when devising a marketing strategy.
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The Super Bowl isn’t just a big day for football fans—it’s also a pop culture event that draws the interest of people who have no affinity for the sport, due in no small part to the notoriously creative Super Bowl ads.
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Case studies are tried-and-true tools that businesses use to convince prospects to buy their products or services.
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Marketing stunts can garner a lot of attention in the media and among consumers, but if they’re not planned and executed properly, it might not be the kind of attention companies are seeking.
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Leveraging artificial intelligence can help marketers predict consumer behavior and improve the buyer’s journey to create the most effective marketing strategies.
14 Smart Ways Marketers And Advertisers Can Leverage AI In 2022 Read More »
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