The Great Consumer Reset
2022 is in full swing, and while marketers are “innovating” with applications of new dressings on old sales models, many are missing the paradigm shift that’s also upon us.
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marketing
Get More Bang for Your Buck with Offline Media
Are the days of offline media numbered? Maybe not! Digital media like ads on websites, mobile apps, social media and connected or over-the-top (OTT) TV are often relatively pricey in comparison to other marketing options.
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How 10 Agencies Are Adapting To Recent Market Shifts
Every year there are new tactics, channels for reaching consumers and methods of converting them to consider when devising a marketing strategy.
How 10 Agencies Are Adapting To Recent Market Shifts Read More »
Where 2022 Ad Spend Is Going (And How To Get Ahead Of The Trends)
There is a multitude of factors to consider and important decisions to make when creating an advertising budget.
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‘Table Stakes’ For Marketers: 15 Things To Budget For In 2022
Every year there are new tactics, channels for reaching consumers and methods of converting them to consider when devising a marketing strategy.
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The Super Bowl Ad Themes Agency Experts Expect To See In 2022
The Super Bowl isn’t just a big day for football fans—it’s also a pop culture event that draws the interest of people who have no affinity for the sport, due in no small part to the notoriously creative Super Bowl ads.
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10 Original Case Study Ideas For Converting Tech-Savvy Audiences
Case studies are tried-and-true tools that businesses use to convince prospects to buy their products or services.
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Nine Big Don’ts For Pulling Off A Marketing Stunt
Marketing stunts can garner a lot of attention in the media and among consumers, but if they’re not planned and executed properly, it might not be the kind of attention companies are seeking.
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14 Smart Ways Marketers And Advertisers Can Leverage AI In 2022
Leveraging artificial intelligence can help marketers predict consumer behavior and improve the buyer’s journey to create the most effective marketing strategies.
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15 Unique Applications Of AR In Advertising To Anticipate In 2022
Each year, augmented reality (AR) becomes increasingly more integrated with our everyday lives and experiences.
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