When executed correctly, cross-promoting a product with that of another, noncompeting brand is a valuable and effective way to maximize your marketing efforts.
11 Expert Insights On How To Run An Effective Co-Marketing Campaign Read More »
Many companies leverage their audience’s feelings in their advertising, hoping to capitalize on their customers’ passions or beliefs to sell their product. Unfortunately, we’ve all seen advertisements that didn’t go over well, or that received the opposite reaction to what was intended.
8 Tips For Being More In Tune With Your Audience’s Feelings Read More »
Email marketing remains one of the most popular, consistent marketing platforms around. Entrepreneurs and businesses big and small depend on their email lists as a source for their leads.
7 Key Strategies For Improving Your Email List Read More »
Evergreen content is useful in a number of ways: it can be used at any time, it saves content creators from having to constantly generate new ideas and it is easy to refer back to when needed.
7 Tips For Creating Evergreen Video Advertising Content Read More »
As COVID-19 shifts the way the world functions, it is also shifting how advertising and marketing assets are created and implemented. People are spending more time at home and their needs have changed.
8 Considerations To Make When Using Influencers To Market To A Younger Demographic Read More »
As COVID-19 shifts the way the world functions, it is also shifting how advertising and marketing assets are created and implemented. People are spending more time at home and their needs have changed.
14 Guidelines For Adapting To The Abruptly Changing Marketing Industry Read More »
Transforming your agency from a long format agency to one focused on data analytics is a long, involved process. It takes about 15 years, to be exact.
Podcast: A People-First Agency Transformation Strategy Read More »
Data gives advertisers the power to fine-tune their campaigns and deliver strong results. Industry experts shared their best advice about advertising data, including methods for collecting it, analyzing it, and putting it to use.
Tips to Help You Understand and Action Your Advertising Data Read More »
One of the hallmarks of working in an agency is that no two clients want the same thing. Even so, a few campaigns that professionals have worked on are unusual and distinct.
13 Unique Marketing Campaigns And The Valuable Lessons They Teach Read More »
While we all hunker down, work from home, and stream video content, I thought it would be a wonderful idea to talk to one of the original greats in long-form video advertising, Tim Hawthorne, founder of Hawthorne Advertising.
Los Angeles, CA
New York, NY
Midwest
