It’s often said that the best form of marketing is word-of-mouth praise from happy customers. People are more likely to buy products or services if they hear a positive review from another consumer in their position.
15 Marketing Strategies To Make The Most Of Customer Testimonials Read More »
The holidays are coming soon, which means an influx of seasonal marketing campaigns between Halloween and Christmas.
13 Pragmatic Ways To Leverage Seasonal Products This Year Read More »
Many companies leverage their audience’s feelings in their advertising, hoping to capitalize on their customers’ passions or beliefs to sell their product. Unfortunately, we’ve all seen advertisements that didn’t go over well, or that received the opposite reaction to what was intended.
6 Issues You’ll Never See In Truly Excellent Marketing Copy Read More »
When executed correctly, cross-promoting a product with that of another, noncompeting brand is a valuable and effective way to maximize your marketing efforts.
11 Expert Insights On How To Run An Effective Co-Marketing Campaign Read More »
Many companies leverage their audience’s feelings in their advertising, hoping to capitalize on their customers’ passions or beliefs to sell their product. Unfortunately, we’ve all seen advertisements that didn’t go over well, or that received the opposite reaction to what was intended.
8 Tips For Being More In Tune With Your Audience’s Feelings Read More »
Email marketing remains one of the most popular, consistent marketing platforms around. Entrepreneurs and businesses big and small depend on their email lists as a source for their leads.
7 Key Strategies For Improving Your Email List Read More »
Evergreen content is useful in a number of ways: it can be used at any time, it saves content creators from having to constantly generate new ideas and it is easy to refer back to when needed.
7 Tips For Creating Evergreen Video Advertising Content Read More »
As COVID-19 shifts the way the world functions, it is also shifting how advertising and marketing assets are created and implemented. People are spending more time at home and their needs have changed.
8 Considerations To Make When Using Influencers To Market To A Younger Demographic Read More »
As COVID-19 shifts the way the world functions, it is also shifting how advertising and marketing assets are created and implemented. People are spending more time at home and their needs have changed.
14 Guidelines For Adapting To The Abruptly Changing Marketing Industry Read More »
Transforming your agency from a long format agency to one focused on data analytics is a long, involved process. It takes about 15 years, to be exact.
Podcast: A People-First Agency Transformation Strategy Read More »
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