marketing | Page 15 of 16 | Hawthorne Advertising

marketing

9 Tips For Balancing Automation And Personalization In Your Marketing

Many make the mistake of depending too heavily on personalization, creating an expectation that is difficult to achieve. I find that if you use automation to layer a “base” of communication with customers and personalization to provide the “extra touch,” that balance allows you to reach the full potential of your marketing and you are better able to connect with today’s consumers.

9 Tips For Balancing Automation And Personalization In Your Marketing Read More »

Quantum Considerations and Neuroscience for Brand Response Marketing

Is thinking of Marketing as a quantum mechanical process useful? It is when you are seeking to attribute consumer response to media impressions, and when you’re crafting and testing effective messaging. This white paper explores a few selected topics within this theme under active research, development, and use in marketing and advertising campaigns.

Quantum Considerations and Neuroscience for Brand Response Marketing Read More »

Growing Unicorns with DRTV

Building housewares brands with brand response TV

Housewares and brand response television have a long and robust shared history. Over 30 years ago, the Federal Communications Commission’s (FCC) deregulated television air time allowing different time formats of commercial air time to be purchased. This paved the way for the live shopping channels as we know them today, showcasing many housewares products.

Building housewares brands with brand response TV Read More »

Eight Agency Pros Predict Upcoming Uses Of Virtual Reality In Marketing

When virtual reality (VR) technology first came on the scene, it was expensive and usually limited to niche uses like gaming. Since then, VR has exploded on the scene across multiple industries and has multiple applications. Are marketing and advertising next? According to experts in the industry—yes! Below, eight members of Forbes Agency Council share

Eight Agency Pros Predict Upcoming Uses Of Virtual Reality In Marketing Read More »

Website Management

14 Agency Pros Share Their Best Practices For Website Management

Your company’s website is the ultimate marketing tool. It’s often the first point of contact for a potential customer, and it can significantly affect how they view your brand. An outdated or inaccurate site can quickly turn off users, while an engaging and informative one can increase consumer trust and interest—and help you make the sale.

14 Agency Pros Share Their Best Practices For Website Management Read More »

Anant Deboor

Private Equity firms and Branding: 7 reasons why it makes for better ROI

Something that we often hear of as brand and marketing consultants. On the other hand, research from a 2014 survey by financial services firm, BackBay Communications, among 290 PE partners, agents, lawyers and i-bankers, 98% said it was important. Where’s the truth in this post-truth world? Or perhaps more accurately, which is the more justifiable opinion?

Private Equity firms and Branding: 7 reasons why it makes for better ROI Read More »