marketing | Page 8 of 25 | Hawthorne Advertising

Marketing Funnel Strategy: Building a High-Performing Funnel: LeadsCon 2025 Takeaways

Everybody loves the bottom of the funnel. High converting, low hanging fruit, am I right? But you’ve got to feed the top to keep that flywheel spinning. So, what’s the secret? Our VP of Marketing, Karla Crawford Kerr hosted a panel discussion at LeadsCon Las Vegas last month and surfaced some key takeaways, including the direct correlation between brand initiatives & measurable sales lift, and defining agreed-upon measurement models that will validate the effects.

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AI in CMS: The road ahead for smarter content management

Agency Press / By Paulina Rzepkowska

AI is reshaping the future of content management — are you ready? Jessica Hawthorne-Castro provides her thoughts on how AI-powered CMS platforms are revolutionizing content creation, personalization and efficiency in a recent article by CMSWire. From automating workflows to delivering smarter customer experiences, the road ahead is full of possibilities.

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Your 4-step guide to local marketing success

Agency Press / By Paulina Rzepkowska

Reaching the right audience in the right place at the right time is key to effective local marketing. In her latest article for MarTech, Jessica Hawthorne-Castro provides a 4-step guide that breaks down the essentials—from understanding your market to optimizing your strategy for maximum impact. Whether you’re a small business owner, marketer, or brand strategist, these insights will help you connect with local customers and drive real results.

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14 expert tips on how to leverage AI to build a loyal brand community

Agency Press / By Paulina Rzepkowska

AI is transforming how brands engage with their communities, making it easier to build loyalty and deepen relationships. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tip on how to leverage AI to create a loyal brand community.

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How to launch a well-known product’s package redesign: 16 key steps

Agency Press / By Paulina Rzepkowska

In Forbes Agency Council latest article “How To Launch A Well-Known Product’s Package Redesign: 16 Key Steps,” Jessica Hawthorne-Castro highlights her approach to ensure a smooth transition and keep your brand relevant while minimizing risks.

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Unlocking the full customer journey with advanced marketing measurement models

Agency Press / By Paulina Rzepkowska

Understanding the customer journey is key to creating more effective marketing strategies. In her latest article for MarTech, Jessica Hawthorne-Castro explores how advanced marketing measurement models can unlock valuable insights into every stage of this journey.

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15 mistakes new agencies make (and how to fix potential consequences)

Agency Press / By Paulina Rzepkowska

Launching a new agency is like learning to ride a bike—there are bound to be bumps along the way. While early mistakes can shake client confidence or harm your reputation, they don’t have to define your journey. Jessica Hawthorne-Castro provides her advice on Forbes Agency Council latest article “15 mistakes new agencies make (and how to fix potential consequences.”

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How to get users to actually try branded AR features

Agency Press / By Paulina Rzepkowska

Looking to elevate your brand’s digital presence? Discover Jessica Hawthorne-Castro’s strategy to boost engagement with branded AR features in this must-read Forbes Agency Council article.

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Key marketing lessons from startup to scale-up

Agency Press / By Paulina Rzepkowska

Navigating the journey from a startup to a scale-up requires strategic marketing insights. Jessica Hawthorne-Castro highlights critical marketing strategies, from building a strong brand foundation to leveraging data for growth in her latest article for MarTech.

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16 important metrics for today’s CMOs to watch

Agency Press / By Paulina Rzepkowska

In the ever-changing landscape of marketing, it’s crucial for Chief Marketing Officers (CMOs) to track the right metrics. Understanding and leveraging these metrics can drive growth and improve marketing effectiveness. Hawthorne Advertising’s CEO and Forbes Council Member, Jessica Hawthorne-Castro explores these essential metrics in Forbes Agency Council latest article.

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