Paul Her-Sturm | Hawthorne Advertising

Modern TV strategy in practice: a conversation with Paul Her-Sturm of Hawthorne Advertising

We’re excited to share Hawthorne Advertising’s latest feature on the Advertising Week podcast: “Modern Marketing and Measurement,” featuring our SVP of Media & Strategy, Paul Her-Sturm. In this episode, Paul dives into how today’s most effective brands are navigating the evolving TV and CTV landscape—leveraging data, creative storytelling, and cross-channel strategy to drive meaningful performance.

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Exploring new media channels for your brand

As channels to reach target audience evolve, digital marketers need to keep options open and test into new social channels. Of equal importance is maintaining awareness of the mindset of consumers as they jump across networks and engage with different types of content and experiences. How does your brand fit in?