Public Relations

10 challenges facing new online press release companies

Venturing into the world of online press releases? In Forbes Agency Council latest article, Hawthorne Advertising’s CEO and Forbes Council Member, Jessica Hawthorne-Castro, identifies her strategy to overcome challenges that new companies face as they try to break into the industry.

10 challenges facing new online press release companies Read More »

Marketing and PR are different — here’s why you need both

Agency Press / By Paulina Rzepkowska

Question: What’s one of the reasons why you need both marketing and PR?

Marketing and PR are different — here’s why you need both Read More »

Handling PR In A Crisis Situation: 12 Expert Tips

Agency Press / By jfrancis

One of the hallmarks of working in an agency is that no two clients want the same thing. Even so, a few campaigns that professionals have worked on are unusual and distinct.

Handling PR In A Crisis Situation: 12 Expert Tips Read More »