Western Digital | Hawthorne Advertising

Western Digital

Media|Audience Intelligence|Analytics

Activating media strategy across audiences and product lines

The Situation

Since 2018, Western Digital has relied on Hawthorne to help create strong awareness of their unique product lines across a wide audience spectrum, while driving high sales volume in an extremely competitive tech market.

western digital app
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Hawthorne's Solution

Hawthorne has successfully partnered with Western Digital on numerous, strategic, data-driven, media campaigns across its family of brands, including:

  • iXpand (SanDisk)
  • ArmorLock (SanDisk Professional)
  • iBi (Western Digital)
  • My Cloud Home (Western Digital)
  • WD_BLACK (Western Digital Gaming)
  • My Cloud Home (Western Digital)
  • WD_BLACK (Western Digital Gaming)

From new brand launches to new product launch campaigns and special holiday and event promotions, Hawthorne’s audience intelligence and media expertise has consistently increased awareness and sales.

The Results

The Hawthorne executions have resulted in millions of product units sold. We are continually expanding across channels and regions and building momentum on a global scale, inclusive of campaigns in the U.S., France, Germany and the U.K.

Looking to Skyrocket your
brand success?
Look to the hawthorne team