Western Digital
Media|Audience Intelligence|Analytics
Activating media strategy across audiences and product lines
The Situation
Since 2018, Western Digital has relied on Hawthorne to help create strong awareness of their unique product lines across a wide audience spectrum, while driving high sales volume in an extremely competitive tech market.
Hawthorne's Solution
Hawthorne has successfully partnered with Western Digital on numerous, strategic, data-driven, media campaigns across its family of brands, including:
- iXpand (SanDisk)
- ArmorLock (SanDisk Professional)
- iBi (Western Digital)
- My Cloud Home (Western Digital)
- WD_BLACK (Western Digital Gaming)
- My Cloud Home (Western Digital)
- WD_BLACK (Western Digital Gaming)
From new brand launches to new product launch campaigns and special holiday and event promotions, Hawthorne’s audience intelligence and media expertise has consistently increased awareness and sales.
The Results
The Hawthorne executions have resulted in millions of product units sold. We are continually expanding across channels and regions and building momentum on a global scale, inclusive of campaigns in the U.S., France, Germany and the U.K.
brand success? Look to the hawthorne team
