Small businesses often lead the way in innovation and adaptability. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro highlights a key strategy that larger organizations can learn from.
5 smart small-biz strategies every business should adopt Read More »
In today’s ever-changing business landscape, uncertainty is a constant. However, effective leadership involves navigating these challenges with confidence and adaptability. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro provides valuable insight that can help leaders not only survive but thrive during uncertain times.
How to plan and lead with confidence (even during uncertainty) Read More »
In today’s competitive landscape, small agencies can harness the power of AI without breaking the bank. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her low-cost AI solution that enable lean teams to enhance productivity, creativity and client engagement. These tools demonstrate that with the right resources, smaller agencies can compete effectively with larger counterparts.
How to make the most of AI: 19 low-cost solutions for smaller agencies Read More »
In the ever-evolving landscape of digital marketing, having the right tools is crucial for efficiency and success. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her must-have tool that top marketers rely on to optimize their workflows. From AI-powered assistants to comprehensive analytics platforms, these tools are designed to enhance productivity and drive results.
10 must-have tools for the best digital marketing workflow Read More »
Building a strong leadership team can make—or break—a growing SMB. But even the most well-intentioned founders can fall into common traps. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro outlines what mistake to avoid when assembling your leadership team.
Avoid these mistakes when building an SMB leadership team Read More »
It’s not just about listing features—it’s about showcasing real-world impact. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers her strategy to effectively communicate your value proposition.
How to communicate the real value of your offerings to customers Read More »
Full-funnel growth isn’t just a buzzword—it’s a necessity in today’s data-driven landscape. In her latest article for MarTech, Jessica Hawthorne-Castro breaks down 5 key drivers of full-funnel growth using CRM and CDP data. Whether you’re working to align marketing and sales or looking to better personalize customer journeys, this is a smart, actionable read.
5 drivers of full-funnel growth with CRM and CDP data Read More »
Everybody loves the bottom of the funnel. High converting, low hanging fruit, am I right? But you’ve got to feed the top to keep that flywheel spinning. So, what’s the secret? Our VP of Marketing, Karla Crawford Kerr hosted a panel discussion at LeadsCon Las Vegas last month and surfaced some key takeaways, including the direct correlation between brand initiatives & measurable sales lift, and defining agreed-upon measurement models that will validate the effects.
Delivering exceptional customer service isn’t just a “big team” advantage — it’s a mindset and a strategy. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro offers practical insights on how lean teams can still create standout customer experiences by focusing on responsiveness, personalization and smart prioritization. Whether you’re part of a growing startup or managing a small but mighty team, these takeaways are worth the read.
How to provide stellar customer service (even with a lean team) Read More »
Direct feedback is just one piece of the customer experience puzzle. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy to evaluate your company’s CX beyond direct feedback. From observing behavioral data to leveraging journey analytics, these insights can help you see the full picture of how customers engage with your brand.
8 ways to evaluate your company’s CX (beyond direct feedback) Read More »
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