Full-funnel Performance Marketing.
Data First. AI Accelerated. Human Led.
Outcomes Over Optics
We grow brands faster by transforming every marketing dollar, customer insight, and data point into measurable business results, revenue growth, and customer acquisition.
Strategic Media
National + local orchestration that scales without breaking.
Full-funnel channel mix: TV, CTV, digital, social, programmatic- Budget pacing synchronized to operational readiness
- Market-level competitive monitoring, rapid response
Performance-Driven Creative
Creative that converts, and proves it.
Creative systems balancing brand authority and direct response- Performance Scorecards: lift, efficiency and fatigue by asset
- Response Heatmaps: top performers by channel
Analytics, Attribution & Measurement
THREE-LAYER EVIDENCE STACKING
LAYER 1
Impulse Response Attribution
Real-time conversion signals from every media touchpoint.
LAYER 2
Geo-Lift Analysis
True incrementality via market-level test and control.
LAYER 3
MMM + Bayesian Modeling
Budget optimization and outcome forecasting from historical data.
Board-ready reporting tied to the metrics that impact your P&L: CPL, CPA, ROAS, AOV.
POWERED BY HAWTHORNE OPTIMA
Guaranteed Results
Our Clients
40 years of performance partnerships.
Enterprise Capabilities. Leadership on Every Account.
Scale & Performance Without the Red Tape
- AI-enabled analytics, attribution and measurement
- Performance-driven creative optimization
- Reporting tied directly to your P&L
Relationships, Not Account Numbers
Senior leadership on every call — not junior AEs- Direct access to the team that built your models
- Daily decisions, not monthly check-ins
What Clients Say
"Hawthorne isn't just our agency, they're our strategic partner. They understand our business at a level most agencies never reach, and their ability to connect media strategy to actual revenue growth has been transformational for us."
"What sets Hawthorne apart is their deep category expertise. They don't just execute, they bring insights from across the home services industry that help us make smarter decisions and outperform our competition."
"I've rarely seen an agency balance data and creativity as well as Hawthorne. And, their people are a pleasure to work with."
Let's Talk About Your Growth
In our first 30-minute conversation, we’ll share what we’re seeing in your competitive category, show you what board-ready analytics look like, and walk through how we’d approach your specific growth challenges.
Send an email to cj_and_kck@hawthorneadvertising.com or drop your info in the form here.
