Award Winning Leadership With Jessica Hawthorne-Castro

As a leading technology and data-driven advertising agency, Hawthorne Advertising specializes in integrated campaign solutions for brands. As CEO, Jessica Hawthorne-Castro has prioritized company culture and has received numerous awards for her career accomplishments, most recently winning the CEO of The Year award for technology-based advertising by Corporate Livewire. In this episode, Jessica shares with us her incredible journey and what it takes to be an award-winning CEO.

Jessica Hawthorne-Castro

In This Episode You’ll Hear About:

  • How growing up in small-town in the Midwest established a hard-working ethic and a discipline influenced by a unique school in Iowa that taught transcendental meditation
  • How dreams of California took Jessica back west to UCLA for college to study Fine Art
  • How her dad is known as the Father of the Infomercial
  • Her experience working as a Television Literary Agent at Endeavor (later William Morris Endeavor) where she learned that there will always be mistakes, but also there are solutions
  • Why work ethic in the agency world is so critical and also a huge part of her success
  • How she came to be a part of her father’s established ad agency company and fell in love with it, even though that was never part of the plan
  • How she l came up with the company’s mission and vision, company strategy, yearly planning, which then led to her becoming the COO, then the CEO, and then the owner of Hawthorne Advertising
  • Her recent discovery of the Entrepreneurial Operating System and how that has streamlined all the moving parts across the organization
  • How Jessica and her teams have created a culture of giving back, enjoying work, making sure her company is a great place to work and helping their clients’ companies thrive and grow is at the core of what drives them
  • Ways she leads by example in personal and professional daily growth through organizations like Vistage and YPO
  • Some of the many awards Jessica has won, such as LA Business Journal’s Top Marketers in LA, Ernst & Young Entrepreneur of the Year, 40 Under 40 and Rising Star awards, CEO of the Year, and more
  • How getting the execution and operations behind an idea right is the only way to actually  bring good things to fruition and how this includes not only managing people well but managing your own time well
  • Ways her high efficiency, incredible organization skills, ability to delegate, and drive to complete daily tasks leads to less stress and more successful output
  • Jessica’s advice to learn all parts of the business

To Find Out More:

Quotes:

“I do appreciate growing up in the Midwest and the values that I got from the Midwest and the work ethic that comes from that.”

“Many entrepreneurial paths are born out of necessity.”

“I never wanted to get a job or have an experience that anyone handed to me. I always wanted to do it myself. I never wanted to owe anyone, anything ever”

“We’re always going to have problems… Nothing is ever easy. But it is how you approach everything in a way that you’re coming to fix it. You’re coming with solutions instead of just coming with complaints.”

“What is important within our culture is that it’s not about the individual. It’s about the client’s best interest. And if we are growing their company and their campaign as a result, then we’re all growing together.”

“It’s really important to me that people work very hard, but that they have a lot of fun and enjoy what they’re doing because we’re spending more time at work than really any other parts of our life.”

“Those who do focus on personal and professional development are those who keep coming along with you on the ride and help drive the growth of the company and what you’re doing.”

“Getting the execution and the operations right is absolutely critical to anything because you can have the greatest ideas ever, but they are absolutely worthless unless you can actually execute them.”

“You have to figure out how to execute and operate to be able to bring things to fruition. And it is about consistency.”

“I can really perform at a high level every day because I push myself to work and complete everything so that the next day I can start completely fresh.”

“Learn all parts of the business, start from the bottom. I’m a big advocate of starting from the bottom.”

Tim Hawthorne Honored With 2020 Lifetime Achievement Award by Marketing EDGE

LOS ANGELESJan. 22, 2020 /PRNewswire/ — Tim Hawthorne, Founder and Chairman of creative, analytics, and technology-driven advertising agency, Hawthorne Advertising, has been named as a Lifetime Achievement Award honoree by Marketing EDGE, a nonprofit organization. This award recognizes Hawthorne’s contributions to the field of marketing and the educational development of future marketers. It pays tribute to the lives, campaigns, and businesses Hawthorne has influenced and inspired to pursue career excellence and performance through intelligent, evocative, creative, accountable marketing.

Tim Hawthorne

“It’s an honor to receive the Lifetime Achievement award from Marketing EDGE,” said Hawthorne. “I’ve dedicated my career to pushing the advertising industry forward and fostering the next generation of marketing leaders. I deeply appreciate the recognition and thank Marketing EDGE for this opportunity.”

Hawthorne graduated cum laude from Harvard University. After producing and writing news documentaries with CBS and NBC TV stations in Minneapolis and Philadelphia, he founded Hawthorne Productions in 1980 and was accepted into the Directors Guild of America. Early clients included the prime-time programs Real People and That’s Incredible! and the syndicated shows You Asked for ItRipley’s Believe It or Not, and Entertainment Tonight. He also contributed programs to the emerging Cable Health Network.[2][3][4]

In 1986, Hawthorne founded Hawthorne Communications, now Hawthorne Advertising, the first full service agency focused exclusively on long form direct response television (DRTV). Since its inception, the company has managed over 600 DRTV campaigns and grossed billions of dollars in sales for its clients with its performance marketing expertise. Hawthorne Advertising consistently wins dozens of awards each year for the excellence of its work and collaborates with an impressive roster of Fortune 500 clients. The agency stands out for the impact, influence, and innovation of its campaigns.

Tim Hawthorne is credited with a number of DRTV industry firsts. He was the first advocate of major brand advertisers incorporating long-form TV advertising in their media mix and negotiated the first long-term bulk media contract with a national cable network. He co-founded NIMA (later known as the Electronic Retailing Association) and wrote the industry’s most cited full-length textbook. Hawthorne produced and managed the first infomercial for a Fortune 500 company, a major credit card company, a major health insurance company, and created the first campaign using DRTV to drive retail sales for an established brand. He oversaw the development of the first software program dedicated to analyzing sales and viewership performance of long form media and coined the term Media Efficiency Ratio (MER), a key performance indicator now a standard industry metric.

Hawthorne has garnered many awards throughout his career including a Lifetime Achievement award from the former Electronic Retailing Association and induction into the Direct Response Hall of Fame. He has been named the “Entrepreneur of the Year” for the Midwest Region by USA Today and Ernst & Young and recognized as one of the “25 Most Influential People In DRTV” by Response Magazine. Hawthorne’s long-term leadership in the DRTV field earned him the moniker “Father of the Infomercial.”

Today, Hawthorne Advertising is owned and operated by his daughter, Jessica Hawthorne-Castro, a former Marketing EDGE Rising Star who also has a host of awards including the Ernst & Young “Entrepreneur of the Year” for Greater Los Angeles. Hawthorne-Castro continues the tradition of being an industry leader in performance marketing and data analytics, delivering an ROI for their clients that exceeds all others.

“Tim was the person who first introduced me to the advertising business and has always been a tremendous source of wisdom and support,” said Hawthorne-Castro. “It’s wonderful to see his achievements recognized in this way and I am excited to celebrate with him.”

Now in its fifth year, the Marketing EDGE Awards celebrate excellence in marketing leadership. Each year, Marketing EDGE considers a Lifetime Achievement Award honoree by reviewing an individual’s hard work and success throughout their career and considering their dedication to supporting marketing educational programs. The ceremony for the 2020 EDGE Awards will take place on Monday, June 1 at Pier Sixty in New York City. Proceeds from the evening will benefit Marketing EDGE, to further its mission of launching the next generation of diverse and inclusive marketing leaders.

This year, Marketing EDGE held its first ever kick-off event on January 21 at the Nasdaq offices in NYC’s Times Square. Hawthorne-Castro attended the January 21 event to represent her father. To learn more about the company and how they deliver value by combining creative services with data science, visit hawthornedirect.com.

About Hawthorne Advertising:
Hawthorne Advertising, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 35 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.

Media Contact:
Rachel Bernstein
rbernstein@sspr.com 
856-745-3268

Hawthorne Takes Home Another Set of Creative and Corporate Awards in 2nd Half of 2019

LOS ANGELESDec. 18, 2019 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won 12 creative and corporate awards in the second half of 2019 from 10 different organizations. The awards recognized everything from Hawthorne’s results-driven campaigns to the leadership of the agency’s CEO, Jessica Hawthorne-Castro. They are a testament to Hawthorne’s continued success and influence within the advertising industry, honoring both client work and how the company is run.

“Hawthorne’s top priority is to execute memorable campaigns that not only meet our client’s objectives, but surpass them,” said Hawthorne-Castro. “Our team works hard to deliver measurable results while also cultivating a workplace where employees are empowered to do their best work. These 12 awards are further validation that our approach is resonating, and we look forward to continuing that pattern in 2020.”

Hawthorne’s innovative approach combines the art of right-brain creativity with the science of left-brain data analytics and neuroscience to create meticulously crafted and expertly executed campaigns that deliver dramatic results for clients. Since the beginning of 2018, Hawthorne has won nearly 60 awards for its creative work and company culture, and Hawthorne-Castro has won dozens of awards for her leadership abilities and marketing influence.

Hawthorne won the following awards in the second half of 2019:

Hawthorne has successfully led thousands of major campaigns for some of the world’s most recognizable brands, managing billions of media billings that have delivered strong results for clients. To learn more about the company and how they deliver value by combining creative services with data science, visit hawthornedirect.com.

About Hawthorne:
Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.

Media Contact:
Rachel Bernstein
rbernstein@sspr.com 
856-745-3268

SOURCE Hawthorne

Jessica Hawthorne-Castro Recognized As Winner Of CEO Today Global Awards

CEO Today Global Awards

Published: February 20, 2019

Source: CEO Today Magazine 

About the Awards: The CEO Today Global Awards are dedicated to recognizing strong and innovative leadership amongst business leaders operating around the world. Over the last 12 months, CEO Today magazine has worked with and featured some of the most innovative, forward-thinking, thought-leading CEOs in business today. Having featured CEOs from across every region and from all of the key business sectors, CEO Today magazine is ideally placed to recognize and applaud those CEOs that have disrupted their industry’s status quo and taken their company to new heights of innovation and growth.CEO Today Global Awards

 

Jessica Hawthorne-Castro is CEO of Hawthorne, a leading Los Angeles- based advertising agency specializing in analytics-driven campaigns. As CEO, Hawthorne-Castro has been recognized throughout the professional community as a leader in the marketing revolution of advertising where art meets science. The company specializes in analytics-driven campaigns and offers a complete service approach that includes media planning and buying, analytics, campaign management, strategic planning and award-winning creative development. She joined Hawthorne 12 years ago as VP, Operations & Clients Services, before being named CEO in April 2014. Under her leadership, the 30-year-old advertising agency which was a pioneer in accountability in advertising, has achieved superior financial performance, was on the Inc. 5000 list and is a Certified Women Owned Business®.

Hawthorne Sweeps Up 21 Awards In 2nd Half of 2018 Honoring Creative Work and Agency Accolades

Hawthorne Logo

LOS ANGELES, Dec. 6, 2018 /PRNewswire/ —

Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won 21 creative and corporate awards in the second half of 2018, bringing its total awards for the year to an impressive 51. The awards were granted by four different organizations and recognized 12 different Hawthorne campaigns for 9 different clients. In addition, CEO and owner Jessica Hawthorne-Castro was honored with two awards for her leadership. These accolades reflect Hawthorne’s unparalleled standing within the advertising industry and the high-quality, measurable impact of its work.

Hawthorne Logo

Hawthorne combines brand strategy, data analytics and response advertising to create memorable campaigns that deliver results. The agency is known for its innovative vision, rigorous accountability, and commitment to its clients, and this excellence is consistently recognized by peers and industry leaders.

“With every campaign, we aim to help our clients achieve their goals through meticulously crafted, data-driven creative and media campaigns,” said CEO and owner Jessica HawthorneCastro. “Hawthorne won 59 awards in 2017 and we are thrilled to maintain these high standards and achievements year after year.”

Creative Awards

Davey Awards
The Davey Awards honor the best in Web, Design, Video, Advertising, Mobile & Social from small agencies worldwide. This year, Hawthorne racked up 8 Davey Awards.

    • • Gold: Commercial Campaign
    • “With HomeAdvisor” for HomeAdvisor
    • • Silver: Commercial Campaign
    • “Chalkboard” for Angie’s List
    •  “Too Much Information” for Credit One
    • • Silver: Video for Online Advertising & Marketing
    •  “EverPure” for L’Oreal
    • • Silver: Consumer Products/Services for Commercials
    •  “Revitalift” for L’Oreal
    • “Elvive Protein Recharge” for L’Oreal
    •  “Roof to Foundation” for LeafFilter
    •  “Confessions of a Crafter” for Craftsy

Galaxy Award
Hawthorne received 2 Galaxy Awards, which serve as an international competition for product and service marketing. They are presented by MerComm, the world’s only independent awards organization dedicated to defining the standards of excellence in the communications fields.

    • • Bronze: Advertising: Single
    •  “Revitalift” TV Ad for L’Oreal
    • • Bronze: Video Campaign
    • “EverPure” Digital Video for L’Oreal

W3 Awards
Hawthorne received 1 W3 Award, which honor websites, online advertising & marketing, mobile sites/apps, video, and social.

    • • Silver: Social Video Campaign
    • “Influencer” for thredUp

dotCOMM Awards
This year, Hawthorne won 5 dotCOMM awards, which honor excellence in web creativity and digital communication.

    • • Platinum: Online Ad Campaign
    • “EverPure” for L’Oreal
    • • Gold: Video for the Web Short Form
    •  “Roof to Foundation” for LeafFilter
    •  “Summer Moments” for SanDisk
    • • Gold: Microsites
    •  “Points of Light” for Gemmy
    • • Honorable Mention: Online Ad Campaign
    •  “Influencer” for thredUp
    • • Honorable Mention: Website; Business to Consumer
    • “Points of Light” Dual Microsite for Gemmy

Corporate Awards
Stevie Awards For her leadership at Hawthorne, Jessica Hawthorne Castro received two Stevie® Awards for Women in Business. The Stevie® Awards are the world’s premier business awards. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide.

    • • Bronze: Woman of The Year – Advertising, Marketing & Public Relations
    • • Bronze: Young Female Entrepreneur of the Year

Female CEO of the Year: CEO World Awards
This award honors the achievements and positive contributions of CEOs worldwide.

Finance Monthly CEO Awards
Inclusion within these awards directly ties back to those who exemplify the best in leadership.

Business Women of the Year: CEO Today Magazine
With this recognition, Jessica Hawthorne-Castro is celebrated as a female entrepreneur and CEO who continues to lead and influence her respective industry.These awards follow the 30 awards Hawthorne won in the first half of 2018, including 7 Telly Awards, 11 Hermes Creative Awards, 4 ASTRID Awards, and eight Communicator Awards.

Top Ad Agency: Design Rush

Hawthorne was also recently recognized as a top Ad Agency on DesignRush.

 

About Hawthorne: Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit https://www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.

Hawthorne has been selected as a winner of 8 Davey Awards!

Davey

October 24, 2018 — Hawthorne has been selected as a winner of 8 Davey Awards (1 Gold and 7 Silver) for:

HomeAdvisor “With HomeAdvisor” Campaign

Silver Davey AwardsGOLD in Campaign -Commercial Campaign for Commercials.
With these spots we aimed to expand HomeAdvisor’s target audience to include first-time millennial homeowners looking for help with home improvements and baby boomers looking for a way to help their aging parents with home repair projects.

 

 

L’Oreal “Everpure”

Silver Davey AwardsSILVER in Campaign- Online Advertising and Marketing-Video for Online Advertising & Marketing

 

 

 

Angie’s List “Chalkboard”

Silver Davey AwardsSILVER in Campaign-Commercial Campaign for Commercials

 

 

 

L’Oreal “Revitalift”

Silver Davey AwardsSILVER in Commercials-Consumer Products/Services for Commercials

 

 

 

LeafFilter “Roof to Foundation”

Silver Davey AwardsSILVER in Commercials-Consumer Products/Services for Commercials

 

 

 

L’Oreal “Elvive Protein Recharge”

Silver Davey AwardsSILVER in Commercials-Consumer Products/Services for Commercials

 

 

Credit One “Too Much Information”

Silver Davey AwardsSILVER in Campaign-Commercial Campaign for Commercials

 

 

 

Craftsy “Confessions of a Crafter”

Silver Davey AwardsSILVER in Commercials-Consumer Products/Services for Commercials

 

 

Hawthorne Selected as Bronze Winner of the 2018 Galaxy Awards in both TV Ad and Video Campaign Categories

Galaxy Awards 2018

Hawthorne Selected as Bronze Winner of the 2018 Galaxy Awards in both TV Ad and Video Campaign Categories

October 22, 2018 — Hawthorne is awarded the  2018 Bronze Galaxy Awards awards for:Galaxy Awards 2018

L’Oreal “Revitalift” TV Ad

BRONZE in TV Ad – Single

Hawthorne’s TV ad for “Revitalift” focused on the authority of experts, the experiences of real

testimonials, and easy-to-understand demos explaining the appearance of skin aging and the benefit of the product.

 

 

L’Oreal “Ever” Digital Video

BRONZE in Video Campaign

L’Oreal engaged Hawthorne to create a digital campaign to promote their non-stripping,

sulfate-free Ever Shampoo line featuring celebrity stylist Jonathan Colombini. Hawthorne’s approach

featured a clean, modern, simple background to focus on the authority of our color expert and promise

shots of enviable shiny, healthy hair.

Hawthorne Sweeps Up 29 Awards In 2017 Honoring Its Creative Work

Original Publication: PR Newswire

Date Published: June 5, 2017

The prizes include the Telly Awards, American Advertising Awards, Hermes Creative Awards, ASTRID Awards and Communicator Awards

LOS ANGELES, June 5, 2017 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced that it has won 29 creative awards in 2017, just five months into the year. The awards—granted by five different organizations and recognizing 17 different Hawthorne campaigns—showcase the high-caliber work that the agency consistently creates for its clients.

Hawthorne’s legacy of The Art of Brand, The Science or Response®, combines persuasive brand messaging with proprietary analytic systems that create and deliver highly accountable and successful integrated advertising campaigns. Hawthorne has an analytic video-centric marketing approach that helps brands grow through acquisition, retention and brand awareness. Appling the latest Neuroscience principles and data-driven technology to develop and execute, Hawthorne uses powerful visual and verbal storytelling to drive consumer response across all screens. As evidenced by the long list of recent awards, Hawthorne excels at crafting many different types of projects and campaigns across categories for a diverse roster of clients.

“We work hard to deliver amazing work to our clients that we know they—and more importantly their audience—will love,” said Hawthorne-Castro. “We are blown away by all these awards, and it feels great to have all our hard work recognized in this way. It inspires us to keep working even harder.”

Telly Awards
This year, Hawthorne received a grand total of 11 Telly Awards, which honor the best in TV and cable, digital and streaming, and non-broadcast productions.

  • Silver: General Business-to-Consumer for Promotional Pieces
    • “Chorus Line” campaign for HomeAdvisor
    •  “PULSE” for Sengled
  • Bronze: General Business-to-Consumer for Promotional Pieces
    • “Triple Play” for Charter Spectrum
    • “Always Know” for Dexcom (30 seconds)
    • “Always Know” for Dexcom (60 seconds)
    • “Hand Vacuums” for BLACK+DECKER
    • “Back Pain” for VARIDESK
  • Bronze: General Telecommunications/ Internet Service for Commercials/ Marketing
    • “Spectrum Fast” for Charter Communications
  • Bronze: General Business-to-Business for Promotional Pieces
    • “Standing Desk” for VARIDESK
  • Bronze: General Household Products/ Packaged Goods for Commercials/ Marketing
    • “Breakfast Sandwich Maker” for Hamilton Beach
    •  “3-in-1 Spiralizer” for Hamilton Beach

Hermes Creative Award
The Hermes Creative Awards honor the messengers and creators of traditional and emerging media. It’s an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, as well as emerging technologies. In 2017, Hawthorne received nine Hermes Creative Awards.

  • Platinum: Video-TV Ad Campaign
    • “Standing Ovation Campaign” for VARIDESK
    • “Chorus Line” for HomeAdvisor
  • Platinum: Website Element- Video for the Web
    • “Everywhere You Can’t Be” for Equifax
    • “Always Know” for Dexcom
  • Gold: Mobile & Web-Based Technology- Microsite
    • “Pulse” Microsite for Sengled
  • Honorable Mention: Video-TV ad
    • “Busy Mom” for HomeAdvisor
    • “Portable + Affordable” for BLACK+DECKER
    • “Points of Light” for Gemmy
  • Honorable Mention: Website Element- Video for the Web
    • “Grown Ups” for Equifax

American Advertising Award
Hawthorne received an award from the American Advertising Awards (formerly the ADDY’s), the advertising industry’s largest and most representative competition, which attracts over 40,000 entries a year. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

  • Bronze: Integrated Advertising Campaign – Regional/ National (LA Local Competition)
    • “Cross Platform Campaign” for VARIDESK

ASTRID Awards
The ASTRID Awards were established to celebrate and reward the best in international design communications and originality in design. The ASTRID Award symbolizes the stellar qualities of creativity, craft, innovation and originality in design. Winners become members of the ASTRID Awards elite — the most successful and influential creators of design communications in the world. Hawthorne received two ASTRID Awards this year.

  • Silver: Video-DVD & Online: Social Media
    • “Always Know” for Dexcom
    • “Points of Light” for Gemmy
  • Silver: Websites: Microsites
    • “PULSE” Microsite for Sengled

Communicator Award
The Communicator Awards, presented by the Academy of Interactive & Visual Arts, honor excellence in marketing and communications. It is the leading international awards program recognizing big ideas in marketing and communications and honoring work that transcends innovation and craft to make a lasting impact. Hawthorne won six Communicator Awards.

  • Excellence: General- Miscellaneous for Commercials
    • “Chorus Line” for HomeAdvisor
  • Excellence: Commercial Campaign- Campaign for Commercials
    • “Standing Ovation” TV campaign for VARIDESK
  • Distinction: Online Advertising- Microsite for Online Advertising and Marketing
    • “PULSE” Microsite for Sengled
    • “Points of Light” for Gemmy
  • Distinction: General- Miscellaneous for Commercials
    • “Hand Vacuums” TV campaign for BLACK+DECKER
  • Distinction: Branded Content- Business to Consumer for Online Video
    • “Always Know” online video for Dexcom

“We are committed to thinking outside the box and pushing boundaries, and this line-up of awards validates that our work has impact,” said John Pucci, Hawthorne’s Chief Creative Officer.

This long list of awards is a testament to Hawthorne’s continued creativity, innovation and commitment to delivering the best possible work to its clients. In addition to awards honoring the agency’s creativity, Hawthorne was also named a Great Place to Work® in 2017 and Hawthorne-Castro has won numerous awards including “Woman of Influence” by Biz Women; “40 Under 40” by DMN; and “Female CEO of the Year in Advertising & Marketing” by CEO World Awards.

About Hawthorne:
Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand’s customers and even drive consumer response to key retail outlets or corporate locations.

As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients’ integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.

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